Senior Media Strategist Los Angeles, CA

northbeam.io; New York (NY); Remote; USD 80,000 - 120,000; Full time

Job summary

Join northbeam.io as a Senior Media Strategist, where you'll guide clients in maximizing their marketing budgets and achieving impactful results. This remote role focuses on strategic advising, data analysis, and leveraging industry insights to foster client success. Ideal candidates will have extensive experience in eCommerce growth marketing, strong analytical skills, and the ability to communicate complex data narratives simply.

Qualifications

• 3-6+ years in an eCommerce growth marketing role.
• Experience managing advertising budgets over $100,000/month.
• Familiarity with digital marketing tools and analytics.

Responsibilities

• Advise clients on marketing strategies and media buying decisions.
• Translate data insights into actionable recommendations.
• Deliver consultative onboarding and strategic insights.

Skills

Data Analysis

Strategic Advising

Project Management

Curiosity

Education

Bachelor's Degree

Tools

Google Analytics

Facebook Ads

Shopify

Job description

Northbeam is the e-commerce analytics platform built for the modern digital marketer. Designed to minimize advertising waste and optimize marketing budgets, Northbeam solves key digital marketing challenges with attribution and mixed channel paths. As the marketing analytics tool of choice for leading companies including Timex, Rent The Runway, Thrive Causemetics, Hexclad, The Ridge, and hundreds of companies each grossing hundreds of millions in sales, Northbeam sits on the cutting edge of modern digital marketing.

We’re a remote-first company with team members in San Francisco, Los Angeles, New York, Austin, and other cities across the US

The Role

The Senior Media Strategist at Northbeam is a highly consultative, trusted advisor role that guides our customers to make the most of the Northbeam platform and gain valuable and actionable insights. In this role you will advise customers on their marketing strategies, media buying, and overall industry trends. An understanding of how to best leverage data for decision making and the marketing technology platforms that provide this data is crucial. Customers see the Senior Media Strategist as an industry expert, providing insights that directly impact how they spend millions of dollars per month across various channels. Over time, this role’s main goal is to help customers become more adept at using the Northbeam platform to make informed decisions.

The best candidates for this role enjoy problem solving, working multiple projects simultaneously, engaging and educating customers, and diving into the numbers.

Key Responsibilities

• Strategic Advising: Act as the strategic partner to Northbeam clients—conducting data reviews, growth audits, and advising on budget allocation and creative strategy across Meta, Google, TikTok, and other channels.
  
  
• Attribution Storytelling: Translate Northbeam’s multi-touch and MMM data into digestible narratives that support client decision-making and team alignment.
  
  
• Growth Frameworks: Guide brands through critical growth moments (e.g., scaling paid spend, improving LTV:CAC, experimenting with new channels).
  
  
• Onboarding to Retention: Deliver consultative onboarding for early-stage clients and ongoing strategic insights for retained brands.
  
  
• Internal Collaboration: Serve as a voice of the customer across Product, Marketing, and CS teams—surfacing product gaps, tooling needs, and wins to scale.
  
  
• ️ Systematization: Help develop repeatable assets and internal playbooks for client benchmarking, goal setting, and CMO-ready reporting.
• Strategic Systems Thinker: Understand how creative, channel, attribution, and economics intersect
  
  
• Clear Communicator: Confident speaking to clients, execs, and ICs alike—can “dumb it down” or “nerd it up” depending on the audience
  
  
• ️️ Curious Analyst: Loves to investigate data puzzles, formulate hypotheses, and challenge assumptions
  
  
• Experimental Mindset: Comfortable iterating, testing, and pushing clients toward higher-leverage actions
  
  
• Team Player: Works collaboratively across pods and contributes to internal knowledge-sharing

Required Experience and Skills

EXPERIENCE

• 3-6+ years in an eCommerce growth marketing role. Ideally overseeing or handling the media buying for growth channels.
• Experience developing a holistic eCommerce growth strategy through a deep understanding of organic and paid revenue sources
• Experience managing advertising budgets on social media or search platforms in excess of $100,000 per month. Have confidence in scaling and optimizing ad accounts.
• Experience with email marketing preferred
• Deep understanding of monthly reporting processes and backing into reasonable targets based on a brand’s unit economics.
• Experience managing Meta/Google/TikTok/etc advertising budgets preferred
• Agency experience and/or experience in a client-facing role preferred
• Bachelor's Degree or similar experience preferred, but not required

TECHNICAL SKILLS

• Familiarity with Shopify, Facebook Ads, Google Analytics and Ads, Klaviyo, Snapchat, Pinterest, TikTok
• Understanding of pros and cons of various in-platform attribution models preferred
• Familiarity with tracking script tags and typical digital marketing setup steps
• Comfortable with typical project management tools
• Comfortable working with Hubspot and other CRM tools
• Proficient in data analytics tools

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