Digital Media Services Specialist II

Cars.com; United States; On-site; USD 58,000 - 70,000; Full time

Benefits offered by this job

Medical, Dental & Vision Healthcare

New Hire Stipend for Home Office Set‑U

Generous PTO

Paid Holidays, Floating Holiday, Volun

Job summary

The Digital Media Specialist II at Cars Commerce manages, optimizes, and reports on digital advertising campaigns for Dealer Inspire clients. Primary focus on paid search (Google, Bing) and paid social (Facebook, Twitter, LinkedIn), plus retargeting, display, and video ads.

The role is 75% hands-on research and optimization and 25% strategic planning and client communication. You’ll collaborate with internal teams and clients, develop keyword lists and ad copy, monitor budgets, and deliver

Qualifications

• Understanding the inner workings of websites, analytics, digital advertising, and SEO.
• Proficiency in Google Sheets and Excel.
• Be extremely accountable and resourceful.
• Possess presentation skills.
• Excellent verbal communication.
• Willingness to learn.

Responsibilities

• Manage digital advertising & all auction-based placements (YouTube, Google Adwords, Microsoft AdCenter).
• Performance reporting with insights and optimization recommendations.
• Develop and expand keyword lists, ad copy, and landing pages.
• Track and manage budget spending and ROI.
• Collaborate with teams to propose innovative advertising solutions and tests.
• Identify opportunities to expand digital advertising for current clients.
• Ensure adherence to best practices and company processes.
• Set up and optimize PPC/Digital campaigns for multiple clients.
• Analyze campaign data and report on recommendations and strategy monthly.
• Engage confidently with clients.

Skills

Digital advertising knowledge

Google Ads

Microsoft Advertising

Paid social

Analytical skills

Client communication

Tools

Google Ads

Microsoft Advertising

Facebook

LinkedIn

Twitter

YouTube

Google Sheets

Excel

Job description

Be Essential At Cars Commerce

At Cars Commerce, we’re fanatical about simplifying everything about car buying and selling. We do right by our customers and consumers to better connect the industry with simplified and tierless technology to enhance, measure and drive local automotive retail. Whether through our No.1 most recognized marketplace, Cars.com, our industry-leading digital experience, Dealer Inspire, our trade and appraisal technology, AccuTrade, our reputation-based digital wholesale auction marketplace, Dealerclub, or our new Cars Commerce Media Network, Cars Commerce is essential for success in the automotive industry. No one ever travels alone here: at its core, Cars Commerce is collaboration. In fact, it’s built into the very fabric of our shared values. We like to say we Rise Together – putting people at the center of what we do, from consumer to customer to community. Life at Cars Commerce makes it easy when we share the ethos to be Open to All, encouraging open-minded communication because we know diverse thinking yields better outcomes. But critical to our success is Caring to Challenge and Taking Ownership, fueling a competitive spirit in a respectful environment where we think about tomorrow but act today. At our foundation, we have integrity, Doing the Right Thing, even when it’s hard. It’s our shared commitment to these values that makes Cars Commerce a place where growth becomes not only possible, but downright unavoidable. But don't take our word for it. We are proud to be named one of Built In's 2026 Best Places to Work in Chicago and across the U.S. Ready to make your mark? Join a team that’s driving real change in the automotive industry.

About You

If you’re ready to move at the speed of Google, Facebook, and Twitter; have an entrepreneurial spirit; and get excited about finding smarter ways to do things, we'd love to meet you. We'll give you the tools, support, and freedom to lead, innovate, and grow. In fact, Built in Chicago points out that Dealer Inspire is "changing the game of marketing," and INC. names us one of the fastest growing companies in the nation. We hire exceptional people, and if you are interested in joining our fast-paced, innovative environment,

Job Description

The Digital Media Specialist II is responsible for setting up, optimizing, and reporting on digital advertising campaigns for Dealer Inspire clients. This position is primarily focused on paid search ads within the Google and Bing advertising platforms and paid social within Facebook, Twitter and LinkedIn. Campaigns will also include retargeting, display, and video ads. This position includes 25% strategy, budget allocation, client communication, and 75% hands-on research, implementation, optimization, and reporting on campaigns. Looking for an individual contributor who can work seamlessly with in-house and client teams.

Responsibilities Include

• Manage digital advertising & all auction-based placements (including YouTube, Google Adwords, and Microsoft AdCenter, to name a few)
• Performance reporting with insights and optimization recommendations
• Develop and continue to expand keyword lists, ad copy, and landing pages
• Track and manage budget spending and ROI
• Explore and recommend innovative and creative digital advertising solutions and tests
• Identify and propose areas of opportunity to expand digital advertising business for current clients
• Must be a team player that is also comfortable working independently
• Ensure implementation of best practice guidelines and follow company processes
• Setup and ongoing optimization and management of PPC/Digital Advertising campaigns for multiple clients
• Analysis of campaign data and reporting on recommendations and strategy on a monthly basis
• Comfortable and confident speaking directly with clients

Qualifications

• Understanding the inner workings of websites, analytics, digital advertising, and SEO
• Proficiency in Google Sheets and Excel
• Be extremely accountable and resourceful
• Possess presentation skills
• Excellent verbal communication, and be a master in karate (just kidding).
• Willingness to learn

Salary Range

$58,300.00-69,950.00

Our Comprehensive Benefits Package Includes

• Medical, Dental & Vision Healthcare Plans
• New Hire Stipend for Home Office Set-Up
• Generous PTO
• Paid Holidays, Floating Holiday, Volunteer Day, Recharge Day

Learn more about our Benefits, Perks, & Culture on our LinkedIn Life Pages!

For US-based Positions: Applicants must be authorized to work in the United States. Please note that we are unable to sponsor employment visas at this time.

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