Digital Media Services Specialist II

Cars.com LLC; United States; Remote; USD 58,000 - 70,000; Full time

Benefits offered by this job

Medical, Dental & Vision Plans

Home office setup stipend

Generous PTO

Paid Holidays

Volunteer Day

Recharge Day

Job summary

Cars Commerce is seeking a Digital Media Specialist II to set up, optimize, and report on digital ad campaigns for Dealer Inspire clients. You will manage paid search (Google/Bing) and paid social (Facebook, Twitter, LinkedIn) with a strong emphasis on strategy and hands-on execution.

You will work in a remote-first environment, collaborating with in-house and client teams to deliver data-driven insights, optimize spend, and improve ROI across campaigns.

Qualifications

• Understanding the inner workings of websites, analytics, digital advertising, and SEO.
• Proficiency in Google Sheets and Excel.
• Be extremely accountable and resourceful.
• Possess presentation skills.
• Excellent verbal communication, and be a master in karate (just kidding).
• Willingness to learn.

Responsibilities

• Set up, optimize, and report on digital advertising campaigns for Dealer Inspire clients.
• Focus on paid search ads within Google and Bing, and paid social within Facebook, Twitter, and LinkedIn.
• Manage 25% strategy, 75% hands-on research, implementation, optimization, and reporting.
• Manage PPC/Digital Advertising campaigns for multiple clients.
• Prepare performance reporting with insights and optimization recommendations.
• Develop and expand keyword lists, ad copy, and landing pages.
• Track and manage budget spending and ROI.
• Identify opportunities to expand digital advertising business for current clients.
• Ensure best practice guidelines and company processes are followed.
• Communicate effectively with clients and internal teams.

Skills

Web analytics

Digital advertising

SEO

Google Sheets

Excel

Accountability

Presentation skills

Verbal communication

Willingness to learn

Tools

Google Adwords

Microsoft AdCenter

YouTube ads

Job description

Company Overview

Be essential at Cars Commerce At Cars Commerce, we’re fanatical about simplifying everything about car buying and selling. We do right by our customers and consumers to better connect the industry with simplified and tierless technology to enhance, measure and drive local automotive retail. Whether through our No.1 most recognized marketplace, Cars.com, our industry-leading digital experience, Dealer Inspire, our trade and appraisal technology, AccuTrade, our reputation-based digital wholesale auction marketplace, Dealerclub, or our new Cars Commerce Media Network, Cars Commerce is essential for success in the automotive industry. No one ever travels alone here: at its core, Cars Commerce is collaboration. In fact, it’s built into the very fabric of our shared values. We like to say we Rise Together – putting people at the center of what we do, from consumer to customer to community. Life at Cars Commerce makes it easy when we share the ethos to be Open to All, encouraging open-minded communication because we know diverse thinking yields better outcomes. But critical to our success is Caring to Challenge and Taking Ownership, fueling a competitive spirit in a respectful environment where we think about tomorrow but act today. At our foundation, we have integrity, Doing the Right Thing, even when it’s hard. It’s our shared commitment to these values that makes Cars Commerce a place where growth becomes not only possible, but downright unavoidable. But don’t take our word for it. We are proud to be named one of Built In’s 2026 Best Places to Work in Chicago and across the U.S. Ready to make your mark? Join a team that’s driving real change in the automotive industry.

About You

If you’re ready to move at the speed of Google, Facebook , and Twitter; have an entrepreneurial spirit; and get excited about finding smarter ways to do things, we’d love to meet you. We’ll give you the tools, support, and freedom to lead, innovate, and grow. In fact, Built in Chicago points out that Dealer Inspire is "changing the game of marketing," and INC. names us one of the fastest growing companies in the nation.

Job Description

The Digital Media Specialist II is responsible for setting up, optimizing, and reporting on digital advertising campaigns for Dealer Inspire clients. This position is primarily focused on paid search ads within the Google and Bing advertising platforms and paid social within Facebook, Twitter and LinkedIn. Campaigns will also include retargeting, display, and video ads. This position includes 25% strategy, budget allocation, client communication, and 75% hands‑on research, implementation, optimization, and reporting on campaigns. Looking for an individual contributor who can work seamlessly with in‑house and client teams.

Responsibilities Include

• Manage digital advertising & all auction-based placements (including YouTube, Google Adwords, and Microsoft AdCenter, to name a few)
• Performance reporting with insights and optimization recommendations
• Develop and continue to expand keyword lists, ad copy, and landing pages
• Track and manage budget spending and ROI
• Explore and recommend innovative and creative digital advertising solutions and tests
• Identify and propose areas of opportunity to expand digital advertising business for current clients
• Must be a team player that is also comfortable working independently
• Ensure implementation of best practice guidelines and follow company processes
• Setup and ongoing optimization and management of PPC/Digital Advertising campaigns for multiple clients
• Analysis of campaign data and reporting on recommendations and strategy on a monthly basis
• Comfortable and confident speaking directly with clients

Qualifications

• Understanding the inner workings of websites, analytics, digital advertising, and SEO
• Proficiency in Google Sheets and Excel
• Be extremely accountable and resourceful
• Possess presentation skills
• Excellent verbal communication, and be a master in karate (just kidding)
• Willingness to learn

Salary Range

$58,300.00-69,950.00

Our Comprehensive Benefits Package includes

• Medical, Dental & Vision Healthcare Plans
• New Hire Stipend for Home Office Set-Up
• Generous PTO
• Paid Holidays, Floating Holiday, Volunteer Day, Recharge Day

Applicant Requirements

For US‑based Positions: Applicants must be authorized to work in the United States. Please note that we are unable to sponsor employment visas at this time.

Equal Opportunity Employment

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Company Culture

Welcome! At Cars Commerce, we think big, push boundaries, and rise together as a team. It’s all the challenge and energy of a job in the tech industry, backed by 25 years of proven resilience and growth as a leading consumer brand. Imagine getting to work on a team with a bold mission to simplify everything about buying and selling cars. A culture that’s a unique mix of innovation and collaboration. Exciting training and development opportunities that empower you to take ownership of your career. For our employees, every day is an opportunity. We’re a remote-first workplace that embraces diversity at every level. Inspired by our values, we intentionally create opportunities for our employees to grow and make an impact in our industry and local communities.

Additional Information

Cars Commerce is the essential partner to stay one step ahead in automotive. Cars Commerce is an audience‑driven technology company empowering automotive that simplifies everything about buying and selling cars. The Cars Commerce platform includes the flagship automotive marketplace and dealer reputation site Cars.com, innovative digital marketing technology and services from Dealer Inspire, industry‑leading trade‑in and appraisal technology from AccuTrade, an exclusive in‑market media network, and powerful and predictive AI technologies that enable more efficient and profitable retail operations.