Digital Media Sales Executive — Streaming & TV

TEGNA, Inc.; Harrisburg (Dauphin County); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

401(k) with company match

Health insurance options

Dental & vision coverage

Teladoc access

Spring Health therapy sessions

Paid time off

Paid holidays

Job summary

TEGNA Inc. in Harrisburg, PA is seeking a results-driven Digital Media Sales Account Executive to drive revenue through digital and television advertising solutions, streaming, and content partnerships. The role requires a proven track record in digital sales and the ability to build strong client relationships.

You will identify opportunities, craft tailored proposals, manage campaigns with internal teams, and analyze performance metrics to ensure ROI for clients.

Qualifications

• 3+ years of experience in digital media sales, advertising, or a related industry.
• Proven track record of meeting or exceeding sales targets in a competitive environment.
• Strong understanding of digital marketing channels and industry trends, including programmatic, streaming media, display, video, social, and content marketing.
• Excellent communication, negotiation, and presentation skills.
• Ability to interpret data and analytics to provide actionable insights.
• Self-motivated, with a passion for sales and digital media.
• Proficient in CRM software and Microsoft Office Suite; familiarity with ad management tools a plus.
• Must possess and maintain a valid driver’s license and be able to travel locally to meet with clients and business partners as needed.

Responsibilities

• Drive sales by identifying and securing new business opportunities across multiple digital channels, including streaming, online video and display, and content marketing solutions.
• Develop and nurture long-term relationships with clients, ensuring their marketing needs are met and identifying opportunities for upselling and cross-selling additional services.
• Provide consultative solutions to clients by understanding their business goals and recommending tailored marketing strategies that drive results.
• Research industry trends and competitor offerings to develop a robust pipeline of prospective clients and stay ahead of market shifts.
• Craft compelling sales presentations and proposals that showcase the value of our media offerings, using data and insights to communicate ROI.
• Collaborate with internal teams to ensure successful campaign execution, monitoring performance, and optimizing for maximum effectiveness.
• Regularly review and report on sales targets, campaign performance, and key metrics to clients and internal stakeholders.
• Work closely with the account management and product teams to align on campaign strategies, creative assets, and ad placements that meet clients’ needs.
• Strategically use CRM and prospecting tools to manage and achieve quotas as it pertains to activity metrics and revenue goals.

Skills

Digital media sales

Advertising sales

Client relationship management

Consultative selling

Data interpretation

Negotiation

CRM software

Microsoft Office

Tools

Ad management tools

Google Analytics

DSPs/SSPs

Job description

TEGNA Inc. in Harrisburg, PA is seeking a results-driven Digital Media Sales Account Executive to drive revenue through digital and television advertising solutions, streaming, and content partnerships. The role requires a proven track record in digital sales and the ability to build strong client relationships.

You will identify opportunities, craft tailored proposals, manage campaigns with internal teams, and analyze performance metrics to ensure ROI for clients.