Digital Media Sales Executive

Babcox Media; Fairlawn (OH); On-site; USD 70,000 - 120,000; Full time

Job summary

B abcox Media Inc. is expanding its product portfolio and seeking a digitally savvy sales executive to bring our newest offerings to market.

This high-impact, revenue-generating role focuses on consultative selling that combines content, audience, and AI-driven formats into measurable programs. You will build client partnerships, uncover growth opportunities, and close business by leveraging AI tools, data, and modern marketing tech.

Qualifications

• 3+ years of experience in media sales or automotive aftermarket industries.
• Proven track record of meeting or exceeding revenue targets in a consultative sales environment.
• Experience selling integrated, multi-channel marketing solutions (content, digital, social, video, etc.).
• Genuine comfort with digital platforms and a track record of selling newer or evolving products.
• Strong business acumen with the ability to connect marketing strategy to measurable outcomes.
• Digitally fluent and AI-capable, with a demonstrated ability to leverage tools to improve efficiency and effectiveness.

Responsibilities

• Prospect, develop, and close new business across the automotive aftermarket and adjacent markets, with an emphasis on our newest products.
• Build and sell integrated marketing programs — sponsored content, digital advertising, video, social media, and custom solutions.
• Lead consultative client conversations that align Babcox's expanding capabilities with client marketing and business objectives.
• Develop strategic proposals that translate new ideas into clear, compelling, and sellable programs.
• Leverage CRM, audience insights, and AI tools to identify opportunities, personalize outreach, and accelerate the sales cycle.
• Partner cross-functionally with editorial, marketing, video, and operations teams to deliver high-quality campaign execution.
• Bring market intelligence and client feedback into internal strategy discussions to help shape future offerings.

Skills

Media sales

CRM proficiency

Digital marketing

Proposal development

AI tools usage

Communication skills

Tools

CRM platforms

Job description

Babcox Media Inc. (www.babcox.com) is a leading B2B multimedia company serving the automotive aftermarket, powersports, performance, collision, commercial fleet, dealership, engine building and tire industries. For over 100 years, Babcox has been a trusted industry voice — and we're accelerating our evolution across digital, data, and AI-driven marketing.

We're expanding our product portfolio and looking for a digitally savvy sales executive to bring our newest offerings to market. This is a high-impact, revenue-generating role for a consultative seller who's energized by selling something new — connecting content, audience, and emerging media formats into integrated programs that deliver measurable business outcomes.

You'll build meaningful client partnerships, uncover growth opportunities, and close business that drives real results — while leveraging modern tools, data, and AI to operate at a higher level.

What You'll Own

• Prospect, develop, and close new business across the automotive aftermarket and adjacent markets, with an emphasis on our newest products.
• Build and sell integrated marketing programs — sponsored content, digital advertising, video, social media, and custom solutions.
• Lead consultative client conversations that align Babcox's expanding capabilities with client marketing and business objectives.
• Develop strategic proposals that translate new ideas into clear, compelling, and sellable programs.
• Leverage CRM, audience insights, and AI tools to identify opportunities, personalize outreach, and accelerate the sales cycle.
• Partner cross-functionally with editorial, marketing, video, and operations teams to deliver high-quality campaign execution.
• Bring market intelligence and client feedback into internal strategy discussions to help shape future offerings.

What Success Looks Like (Year One)

• Achieves and builds toward a defined annual revenue target with a strong focus on new business and new product adoption.
• Builds and maintains a healthy pipeline through consistent, proactive prospecting.
• Demonstrates strong close rates and momentum across both new and existing accounts.
• Develops deep knowledge of the automotive aftermarket and Babcox's audience and solutions.
• Becomes fluent in Babcox's go-to-market strategy and integrated product offerings.
• Effectively uses AI tools (ChatGPT, Claude, Gemini, and others) to enhance prospecting, insights, proposal development, and communication.
• Establishes credibility with clients as a strategic partner, not just a vendor.
• Generates early wins and expands key accounts through thoughtful, value-driven engagement.

What You Bring

• 3+ years of experience in media sales, marketing, or automotive aftermarket-related industries.
• Proven track record of meeting or exceeding revenue targets in a consultative sales environment.
• Experience selling integrated, multi-channel marketing solutions (content, digital, social, video, etc.).
• Genuine comfort with digital platforms and a track record of selling newer or evolving products.
• Strong business acumen with the ability to connect marketing strategy to measurable outcomes.
• Digitally fluent and AI-capable, with a demonstrated ability to leverage tools to improve efficiency and effectiveness.
• Proactive, self-directed approach to prospecting and pipeline development.
• Strong communication, presentation, and storytelling skills.
• Ability to manage multiple opportunities and priorities in a fast-paced environment.
• Collaborative mindset with the ability to influence cross-functional teams.
• Proficiency in Microsoft Office (Word, Excel, PowerPoint) and CRM platforms.
• Willingness to travel as needed.

Performance & Compensation

• Defined revenue target aligned to territory and experience.
• Competitive base salary plus commission structure.
• Performance-based incentives and accelerators for exceeding goals.
• Opportunity for significant earnings growth based on performance.

Why Babcox Media

• Trusted industry leader with a 100+ year legacy and strong brand equity.
• Access to highly engaged, niche audiences across multiple verticals.
• Opportunity to sell modern, integrated marketing solutions — not commoditized products.
• Investment in digital, data, and AI capabilities to support smarter selling.
• Collaborative, entrepreneurial culture where high performers can make a measurable impact.
• Clear opportunity for career growth into senior sales, strategic accounts, or leadership roles.

How This Role Wins

• Clear ownership of revenue and client relationships.
• Strong earning potential tied directly to performance.
• Ability to shape client strategy and influence outcomes.
• Access to tools, data, and AI that enhances productivity and effectiveness.
• Direct visibility into business impact and success.