Digital Media Buyer: Lead Gen & Paid Social

Corebridge Financial, Inc.; South Dakota; Vor Ort; USD 80.000 - 85.000; Vollzeit

Benefits dieser Stelle

Health and Wellness

Retirement Savings

Employee Assistance Program

Matching charitable donations

Volunteer Time Off

Paid Time Off

Zusammenfassung

Corebridge Financial, Inc. is seeking a Digital Media Buyer to nurture, optimize, and grow paid media campaigns across social, search, email, and other digital channels. You will manage budgets, test strategies, analyze performance, and collaborate with the media team to hit weekly, monthly, and annual targets, while ensuring compliance and brand standards.

The role offers a competitive salary, bonus eligibility, and comprehensive benefits in a fast-paced marketing environment.

Qualifikationen

• Experience with email marketing, paid search, digital lead generation, or other performance media channels.
• Working knowledge of CAN-SPAM requirements, email deliverability, HTML, and email creative development.
• Experience working within regulated industries or environments requiring advertising, legal, or compliance review.

Aufgaben

• Execute and optimize digital media campaigns designed to drive quality leads, written premium, and established performance goals.
• Drive written premium and profitability growth across assigned media channels and campaigns.
• Manage campaign budgets and pacing to align investment with media strategy, lead targets, and performance goals.
• Manage paid social campaigns, including campaign setup, audience targeting, creative and copy testing, budget pacing, performance optimization, and reporting.
• Support the creation and management of social media pages and coordinate timely, compliance‑approved responses to consumer comments, as needed.
• Identify and test new media partners, platforms, audiences, campaign strategies, and opportunities to expand quality lead volume and improve performance.
• Negotiate rates and buying terms across applicable media models, including cost-per-click and cost-per-lead, to maximize campaign performance and efficiency.
• Continuously analyze campaign performance and use data‑driven judgment to make short- and long‑term optimizations that improve lead volume, efficiency, and overall campaign performance.
• Provide routine reporting to the Director of Media and Marketing on campaign performance, optimization insights, challenges, opportunities, and pacing trends.
• Share campaign learnings, successes, challenges, and test results with the media team to identify opportunities that can be applied across media channels, audience strategies, and creative messaging.
• Conduct ongoing monitoring of website domains, email creative, and opt‑out suppression lists to ensure vendor compliance with corporate brand and CAN‑SPAM guidelines.
• Collaborate with legal, compliance and corporate marketing teams to ensure that campaign creative messaging, landing pages and social media content adheres to compliance and brand standards.
• Collaborate with Procurement and Legal on vendor onboarding, including coordination of contract development and execution.
• Collaborate with the media team, vendors, and campaign platforms to accurately apply weekly expenses to the media plan.
• Reconcile vendor invoices and submit documentation for payment processing.
• Stay current on industry trends, competitive activity, and emerging opportunities, and provide recommendations for testing and growth.

Kenntnisse

Paid social

Campaign optimization

Lead generation

Budget management

Performance reporting

Data analysis

Ausbildung

Bachelor’s degree in Marketing

Tools

Meta Ads Manager

Other platforms

Jobbeschreibung

Corebridge Financial, Inc. is seeking a Digital Media Buyer to nurture, optimize, and grow paid media campaigns across social, search, email, and other digital channels. You will manage budgets, test strategies, analyze performance, and collaborate with the media team to hit weekly, monthly, and annual targets, while ensuring compliance and brand standards.

The role offers a competitive salary, bonus eligibility, and comprehensive benefits in a fast-paced marketing environment.