Digital Media Buyer: AI-Driven Ad Performance

Newsmax Media, Inc.

Boca Raton (FL)

On-site

USD 85,000 - 110,000

Full time

14 days+

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Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

401(k) with match

Paid time off

Holidays

Professional development

Collaborative work environment

Job summary

Newsmax Media, Inc. is seeking a Digital Media Buyer to plan, execute, and optimize paid campaigns across Meta, Google, X, YouTube, and more.

You will develop media plans, manage budgets and audiences, and collaborate with internal teams to ensure assets and tracking meet campaign goals. The role requires 3+ years of experience in digital media and strong knowledge of Meta Ads Manager and Google Ads; familiarity with programmatic platforms and AI tools is a plus.

Qualifications

Bachelor's degree preferred.
3+ years in digital media buying, media planning, paid social, paid search, or programmatic advertising.
Hands-on experience planning, launching, managing, and optimizing paid digital campaigns.
Strong working knowledge of Meta Ads Manager and Google Ads; X Ads/YouTube experience preferred.
Programmatic platforms: DV360, The Trade Desk, Yahoo DSP or similar is a plus.
Strong understanding of audience targeting, segmentation, retargeting, optimization, and metrics.
Excel proficiency; experience with Google Analytics and reporting tools preferred.
Familiarity with AI tools and applying emerging tech to advertising and optimization.

Responsibilities

Plan, execute, manage, and optimize paid media campaigns across Facebook, Instagram, X, Google, YouTube, and others.
Develop media plans and buying strategies based on objectives, audiences, budgets, and goals.
Develop and manage audience targeting strategies including demographics, behaviors, and lookalike audiences.
Manage budgets, pacing, bidding, placements, and audience allocation for ROI.
Monitor performance and adjust based on KPIs, costs, and objectives.
Analyze performance to identify trends and optimization opportunities.
Evaluate creatives, messaging, audiences, and placements; assist with A/B testing.
Manage campaign setup, trafficking, tracking, QA, and launch accuracy.
Coordinate assets, landing pages, and tracking with creative/marketing teams.
Prepare performance reports and translate data into recommendations.
Track spend to ensure alignment with media plans.
Leverage AI tools to support research, analysis, reporting, and optimization.
Monitor emerging platforms and opportunities for new campaigns.
Manage multiple campaigns and deadlines in a fast-paced environment.
Perform additional duties as assigned.