Data-Driven Digital Media Planner & Buyer

InnoVision Marketing Group; San Diego (CA); On-site; USD 72,000 - 78,000; Full time

Benefits offered by this job

In-office role

Job summary

InnoVision Marketing Group in San Diego currently seeks an experienced Digital Media Planner/Buyer to lead hands-on planning, buying and optimization. You will build strategic digital plans, execute across Google Ads, YouTube, Meta and programmatic channels, and monitor performance to optimize and report results.

The role requires 3+ years in digital media planning/buying, agency experience preferred, and strong analytics using GA4/Tag Manager.

Qualifications

• 3+ years of hands-on digital media planning and buying experience.
• Agency experience strongly preferred.
• Experience with Google Ads and Meta Ads Manager.
• Experience buying programmatic display/video through DSPs.
• Experience with CTV/OTT and streaming media.
• Strong knowledge of paid search, paid social, display, video and digital audience targeting.
• Experience managing meaningful client media budgets.
• Strong knowledge of campaign optimization, pacing, attribution and performance measurement.
• GA4, Google Tag Manager and conversion tracking.
• Strong Excel skills and comfort with large datasets.
• Ability to translate data into recommendations.

Responsibilities

• Develop strategic digital media plans based on client objectives, audiences, budgets and KPIs.
• Execute and manage digital media buys across Google Ads, YouTube, Meta, programmatic channels, CTV/OTT and streaming audio.
• Evaluate media opportunities and optimize channel mix and budget allocation.
• Build audience strategies using first- and third-party data.
• Monitor campaigns daily and optimize for performance.
• Analyze campaign performance against KPIs and identify opportunities for improvement.
• Coordinate tracking and measurement with Analytics and Web teams.
• Maintain campaign documentation, budgets and reporting.

Skills

Hands-on digital media planning

Agency experience

Paid search

Paid social

Display & video

Digital audience targeting

Excel skills

Data-driven recommendations

Campaign optimization

GA4 & Tag Manager tracking

Communication skills

Multiclient management

Education

Bachelor’s degree in Marketing/Advertising/Communications/Business

Tools

Google Ads

Meta Ads Manager

DSPs (programmatic)

GA4

Google Tag Manager

Job description

InnoVision Marketing Group in San Diego currently seeks an experienced Digital Media Planner/Buyer to lead hands-on planning, buying and optimization. You will build strategic digital plans, execute across Google Ads, YouTube, Meta and programmatic channels, and monitor performance to optimize and report results.

The role requires 3+ years in digital media planning/buying, agency experience preferred, and strong analytics using GA4/Tag Manager.