Strategic Digital Media Buyer & Planner

Newsmax Media, Inc.; New York (NY); On-site; USD 85,000 - 110,000; Full time

Benefits offered by this job

Health, dental, vision insurance

401(k) retirement plan with company

Paid time off and holidays

Professional development

Collaborative work environment

Job summary

Newsmax Media, Inc. is seeking a data-driven Digital Media Buyer to plan, execute, and optimize paid campaigns across Facebook, Instagram, X, Google, YouTube and more.

You will build media plans, manage budgets, and target audiences to maximize ROI in a fast-paced environment. You will monitor performance, run A/B tests, and report insights while using AI tools to enhance audience research, analysis, and optimization.

Qualifications

• Bachelor's degree in Marketing or related field preferred.
• Minimum of 3 years of experience in digital media buying, media planning, paid social, or programmatic advertising.
• Hands‑on experience planning, launching, managing, and optimizing paid digital advertising campaigns.
• Strong working knowledge of Meta Ads Manager and Google Ads; training with X Ads/YouTube preferred.
• Experience with programmatic platforms (DV360, The Trade Desk, Yahoo DSP) is a plus.

Responsibilities

• Plan, execute, manage, and optimize paid media campaigns across Facebook, Instagram, X, Google, YouTube, and other digital advertising platforms.
• Develop media plans and buying strategies based on objectives, audiences, budgets, and performance goals.
• Develop and manage audience targeting strategies, including demographic, behavioral, interest-based, remarketing, and lookalike audiences.
• Manage campaign budgets, pacing, bidding strategies, placements, and audience allocation to maximize performance and ROI.
• Monitor campaign performance and adjust based on KPIs, audience behavior, and costs.
• Analyze campaign and audience performance to identify trends and optimization opportunities.
• Evaluate creative asset performance, messaging, audiences, and placements; assist with A/B testing.
• Manage campaign setup, trafficking, tracking, QA, and implementation for accurate launches.
• Collaborate with creative, marketing, digital, and other teams on assets, messaging, landing pages, and tracking.
• Prepare campaign performance reports and translate data into actionable recommendations.
• Track spending to ensure budgets stay aligned with media plans.
• Leverage AI tools (ChatGPT, Claude, Copilot) to support research, analysis, reporting, and optimization.
• Monitor emerging platforms and opportunities for new optimization.

Skills

Digital media buying

Media planning

Paid social

Campaign optimization

Audience targeting

Data analysis

Excel

AI tools

Project management

Communication

Education

Bachelor's degree in Marketing or related field

Tools

Meta Ads Manager

Google Ads

DV360

The Trade Desk

Yahoo DSP

Google Analytics

Job description

Newsmax Media, Inc. is seeking a data-driven Digital Media Buyer to plan, execute, and optimize paid campaigns across Facebook, Instagram, X, Google, YouTube and more.

You will build media plans, manage budgets, and target audiences to maximize ROI in a fast-paced environment. You will monitor performance, run A/B tests, and report insights while using AI tools to enhance audience research, analysis, and optimization.