Senior Media Planner

Carmichael Lynch, Inc.; Minneapolis, Northern (MN, KY); Hybrid; USD 60,000 - 70,000; Full time

Job summary

Carmichael Lynch is seeking a Senior Media Planner in Minneapolis, MN for hybrid work. You will develop and manage media plans, oversee budgets, reporting, and optimization, and build POVs based on media valuation.

Strong vendor relationships and cross-functional collaboration are essential. The ideal candidate has 4–5 years of media planning experience, digital media proficiency, and a solid background in traditional media planning/buying within an agency.

Qualifications

• Bachelor’s degree required.
• 4–5 years of media planning experience; current title of media planner or higher preferred.
• Digital media experience with traditional media planning/buying in an agency setting.
• Experience managing multiple clients and cross-functional teams.
• Strong quantitative and analytical skills; ability to translate plans into execution.
• Proficiency with digital channels including display, mobile, and search; solid vendor relationships.

Responsibilities

• Develop and manage the implementation of media plans for multiple clients.
• Oversee administration, budgets, reporting and optimization recommendations.
• Develop POVs based on media valuation and maintain vendor relationships.
• Support business improvement by meeting departmental goals in a timely manner.
• Collaborate with cross-functional teams to ensure high-quality, on-time work.

Skills

Media planning

Budget management

Digital media

Analytical skills

Negotiation skills

Cross-functional teams

Vendor relationships

Advertising tech

Education

Bachelor's degree

Job description

## Senior Media PlannerApplyremote type: Hybridlocations: Minneapolis, Minnesota, United States of Americatime type: Full timeposted on: Posted 17 Days Agojob requisition id: R11011**Agency:**Carmichael Lynch **Job Function:**Media **Job Subfunction:**Media Planning and Buying**Job Description:**Role: The senior media planner is responsible for developing and managing the implementation of media plans. This role also oversees administration, financial management, reporting, and optimization recommendations and execution. Additional responsibilities include developing POVs based on media valuation, managing and tracking budgets, and maintaining strong vendor relationships. In addition, this role is responsible for supporting business improvement by meeting personal and departmental goals and objectives timely and effectively. Areas of Focus: Disciplined Business Leadership Develops decisive, insightful strategies aligned with client objectives Demonstrates a thorough understanding of client business and how to achieve results Understands client objectives, resources, and pros/cons of approaches to address them Executes responsibilities with urgency and strong team integration Takes initiative to learn business planning from supervisors Media Innovation Applies industry changes in evolving approach for client business Proactively challenges status quo with media partners and clients Leverages consumer and media insights to inform communications strategy Educates team members on media concepts, application, and philosophy Measures performance proactively to continuously improve client results Takes initiative to learn departmental and agency systems and resources Team Player Manages internal relationships across departments effectively Effectively manages a team to ensure work is high quality and on time Develops positive working relationships with outside vendors Maintains a professional, solutions-oriented attitude at all times Demonstrates initiative and ability to lead projects Builds trust with supervisors and readiness for increased responsibility Communicates effectively, with timely and accurate responses Contributes to a positive departmental and agency culture Qualifications/Traits: Education: A bachelor’s degree in a related field. Skills and Experience: A minimum of 4-5 years of media planning and program management experience; current title of media planner or higher preferred Digital media experience Solid background in traditional media planning/buying within an agency environment Experience managing multiple clients and cross-functional teams Exposure to planning all media channels, both national and local Experience with core planning tools and systems Strong quantitative and analytical skills Proven ability to translate strategic plans into flawless real-world execution Strong negotiation skills and experience with integrated multichannel media packages Demonstrated proficiency in digital media channels including display, mobile, and search Strong understanding of ad serving, behavioral targeting, media, and analyticsThe salary range for this position is listed below. Where an employee or prospective employee is paid within this range will depend on a variety of factors, including but not limited to budget, relevant experience, qualifications, and tenure in similar roles. Consideration may also be given to internal salary data for current or former employees in the same or similar positions. Salary Range: $60,000 - 70,000 annually *Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.* Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice. Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice **For US Job Seekers:** *It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.*