Digital Media Buyer

MarketWise; Baltimore (MD); On-site; USD 80,000 - 110,000; Full time

Benefits offered by this job

Comprehensive benefits package including health, dental, and vision insurance

401k match

12 paid company holidays

Job summary

A leading marketing firm in Baltimore, MD is seeking a Digital Media Buyer with over 5 years of marketing experience. The ideal candidate should have solid media buying skills and strong analytical abilities to optimize campaigns. This role offers a competitive salary starting at $80,000 along with comprehensive benefits. Join a dynamic team in a fast-paced, innovative environment.

Qualifications

• 5+ years of experience in various digital marketing roles.
• Good understanding of direct response space.
• Must be familiar with campaign KPIs like CTRs, CPA, CPM, CPC.

Responsibilities

• Continuously test and optimize campaigns using data-driven insights.
• Own performance metrics and optimization to improve ROI.
• Work collaboratively with marketers and media buyers.

Skills

Analytical abilities

Media buying experience

Campaign optimization

Interpersonal skills

Tools

Google Ads

YouTube Ads

Taboola

Criteo

Job description

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Marketwise is aggressively growing its in-house marketing team. To assist with the growth, we are looking to hire a bright, energetic, hardworking, and intellectually curious marketing expert.

This is a highly visible opportunity to take an important role in growing our subscriber base. This role will work closely with our existing team of online marketers and copywriters in a fast-paced but fun and rewarding environment.

The ideal candidate will have a well-rounded marketing background, media buying experience, strong analytical abilities, and a desire to learn and continue to grow as a marketer.

Key Responsibilities

• Continuously test, optimize, and scale campaigns using data-driven insights.
• Work closely with copywriters to generate and test new top-of-funnel ideas.
• Own performance metrics, reporting, and optimization to consistently improve ROI and outcomes.
• Set up, launch, and manage external campaigns across different external traffic platforms.
• Work collaboratively with other marketers and media buyers to meet customer acquisition goals.

Qualifications

• 5+ years of experience in various digital marketing roles with demonstrable results
• Good understanding of the direct response space
• Goal-driven with a focus on analytics and data
• Must be familiar with campaign KPIs - CTRs, CPA, CPM, CPC, etc.
• Experience managing self-serve advertising platforms (Taboola, Google, YouTube, Criteo, and more)
• Strong creative instincts and a passion for testing and optimizing
• Excellent verbal, written, and communication skills, along with strong interpersonal skills
• Must be proactive in getting projects started and following them to completion
• The ability to work well under deadlines in a changing environment and perform multiple tasks effectively and concurrently is a must.
• An interest in personal finance and investing is a plus, but not required.

What We Offer

• Be part of a high-performing, innovative team at the cutting edge of marketing.
• Work on exciting projects that allow you to showcase your skills and make a direct impact.
• A creative, fast-paced environment
• Competitive salary starting at $80,000, commensurate with experience.
• Comprehensive benefits package including health, dental, and vision insurance, 401k match, and 12 paid company holidays.

About MarketWise

At MarketWise, we thrive on new ideas and the entrepreneurial spirit. Naturally, we are always looking for new people, explorers, and innovators. If you are interested in a career where your ideas will not only be heard but celebrated, we'd like to hear from you.

MarketWise started in 1999 with one brand and the simple idea to publish intelligent, independent, insightful, and in-depth investment research and treat the self-directed investor the way we would want to be treated. That simple idea worked and has guided our decisions ever since. Our companies provide our subscribers with the research, education, and tools that they need to navigate the financial markets.

Since our inception, we have evolved significantly, expanding into a comprehensive suite of diversified investment research products and solutions from various financial research companies. Today, MarketWise subsidiaries offer research across various platforms, including desktop, laptop, and mobile devices such as tablets and cell phones.

We offer a comprehensive portfolio of high-quality, independent, and spirited investment research, as well as several software and analytical tools, on a subscription basis. MarketWise’s editors cover a broad spectrum of investments, ranging from commodities to equities to distressed debt and cryptocurrencies. We offer 100+ products on multiple platforms through 7 customer-facing brands.

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws.

For further information, please review the Know Your Rights notice from the Department of Labor.

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

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Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

Paid paternity leave

Paid maternity leave

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