Digital Media Activation Specialist — Onsite NYC

Gondola; New York (NY); On-site; USD 48,000 - 58,000; Full time

Job summary

NFL is seeking a Digital Media Activation Associate to plan, execute, and optimize digital campaigns across paid, owned, and partner channels. You will oversee trafficking, QA, and asset management, ensuring campaigns meet NFL objectives and standards.

The ideal candidate has 3–4 years of media buying/activation experience, strong knowledge of ad platforms, and excellent operational skills. Onsite NYC League office; compensation reflects seniority and season demands.

Qualifications

• Bachelor’s degree required.
• 3–4 years of media buying/activation experience.
• Proven track record in executing digital campaigns.
• Experience with major ad platforms and 3P ad servers.
• Strong Excel and Office skills.

Responsibilities

• Develop tactical digital media channel plans leveraging NFL-owned and partner inventory.
• Plan and execute paid social campaigns and manage agency buys for flawless execution.
• Coordinate ad operations: trafficking, QA, and assets across campaigns.
• Maintain detailed campaign trackers and provide clear performance updates to stakeholders.
• Create executive-ready summaries of performance, insights, and next steps.

Skills

Media activation

Project management

Data-driven

Communication

Excel proficiency

Education

Bachelor’s degree

Tools

Meta Ads

Snapchat Ads

TikTok Ads

GAM

Freewheel

Amazon Ads

DV360

Job description

NFL is seeking a Digital Media Activation Associate to plan, execute, and optimize digital campaigns across paid, owned, and partner channels. You will oversee trafficking, QA, and asset management, ensuring campaigns meet NFL objectives and standards.

The ideal candidate has 3–4 years of media buying/activation experience, strong knowledge of ad platforms, and excellent operational skills. Onsite NYC League office; compensation reflects seniority and season demands.