Digital Media Associate, Activation (External Agency Staff)

Gondola; New York (NY); On-site; USD 48,000 - 58,000; Full time

Job summary

NFL is seeking a Digital Media Activation Associate to plan, execute, and optimize digital campaigns across paid, owned, and partner channels. You will oversee trafficking, QA, and asset management, ensuring campaigns meet NFL objectives and standards.

The ideal candidate has 3–4 years of media buying/activation experience, strong knowledge of ad platforms, and excellent operational skills. Onsite NYC League office; compensation reflects seniority and season demands.

Qualifications

• Bachelor’s degree required.
• 3–4 years of media buying/activation experience.
• Proven track record in executing digital campaigns.
• Experience with major ad platforms and 3P ad servers.
• Strong Excel and Office skills.

Responsibilities

• Develop tactical digital media channel plans leveraging NFL-owned and partner inventory.
• Plan and execute paid social campaigns and manage agency buys for flawless execution.
• Coordinate ad operations: trafficking, QA, and assets across campaigns.
• Maintain detailed campaign trackers and provide clear performance updates to stakeholders.
• Create executive-ready summaries of performance, insights, and next steps.

Skills

Media activation

Project management

Data-driven

Communication

Excel proficiency

Education

Bachelor’s degree

Tools

Meta Ads

Snapchat Ads

TikTok Ads

GAM

Freewheel

Amazon Ads

DV360

Job description

# Digital Media Associate, Activation (External Agency Staff)## NFL•### @NFLPosted on 7/6/2026•Full-time## Job DescriptionThe NFL Marketing Strategy and Science (MS&S) team sits at the center of NFL’s marketing organization driving the overall strategy, planning, and performance efforts. The Consumer Media group within the MS&S team serves as the NFL’s Media Planning & Activation Center of Excellence. The team manages all paid, owned and partner media assets to drive maximum performance effectiveness & efficiency.We are seeking a Digital Media Activation Associate to help plan and implement digital media campaigns and lead creative asset management in tandem with Creative Management associates.This position ensures seamless planning, execution, trafficking, QA, and optimization of digital media across paid, owned, and partner channels. The ideal candidate is detail oriented, data driven, operationally strong, and passionate about how fans engage with NFL content across platforms.***This is a long term hourly contract opportunity with the NFL, based onsite at our NYC League office.*****Responsibilities:****Digital Media Activation & Buying*** Develop tactical channel plans leveraging NFL owned inventory (NFL.com, NFL App) and partner inventory (OTT, social, display).* Plan and execute paid social campaigns (Meta, Snapchat, TikTok, Reddit)* Aid in oversight and stewardship of agency managed buys to ensure flawless execution and alignment with NFL objectives**Ad Operations & Trafficking*** Responsible for working with agency in setting up campaigns of NFL-owned inventory and partner digital inventory in ad servers, trafficking, and QA of ad tags/pixels* Schedule and traffic NFL.com marketing/house display and preroll banner campaigns**Project Coordination & Campaign QC Operations*** Support day-to-day project management of campaigns, including timeline tracking, asset routing, and coordination across internal teams, agencies, and media partners* Act as a key point of contact for status updates, helping keep stakeholders informed and deliverables on track* Execute quality control checks across campaign elements, including creative assets, pixels, trafficking setup, and technical specifications* Verify all deliverables meet internal standards and partner requirements prior to launch* Track and resolve issues related to specs, timelines, and execution, ensuring high accuracy across all workstreams**Reporting, Data & Executive Support*** Maintain detailed campaign trackers and documentation across inventory, delivery, pacing, flighting, targeting, and technical specs* Ensure data accuracy and consistency across sources; proactively flag and resolve discrepancies* Build and support reporting that provides clear visibility into campaign performance and operational status* Translate data into charts, tables, and actionable insights for stakeholders* Assist in developing polished, executive-ready presentations summarizing performance, insights, and next steps**Required Qualifications:*** Bachelor’s degree* Minimum 3-4 years of relevant media buying and activation experience* Proven record of executing successful paid and digital campaigns driving positive business results* Strong knowledge and hands on experience working in ad platforms and 3P ad servers (i.e. Meta Ads, Snapchat Ads, TikTok Ads, GAM, Freewheel, Amazon Ads, DV360, etc.)* Proficiency in Microsoft Office Suite (i.e. Excel, Powerpoint)**Other Key Attributes / Characteristics*** Project Manager* Obsessed with driving results* Proactive, Go-getter* Close attention to detail* Flexibility to adjust in an ever-changing media and sports landscape* A strong interest in media and how fans interact with it* Experience in managing biddable media buys, including social* Understanding of creative specs* International media buying experience a plus**Salary / Pay Range**This job posting contains a pay range, which represents the range of salaries or hourly rates that the NFL believes, in good faith, at the time of this posting that it might be willing to pay for the posted job in the location(s) specified. The NFL expects to hire for this position near the middle of the range. Only in truly rare and exceptional circumstances, where an external candidate has experience, credentials or expertise that far exceed those required or expected for the position, would the NFL consider paying a salary or rate near the higher end of the range.**Terms / Expected Hours of Work*** 40 hours/week* Weekend, holiday and evening work required during the seasonSalary$35 - $42 USD***Benefits Information******To learn more about our comprehensive benefits offerings, please visit: NFL BENEFITS****At the NFL, in-person work at our offices is a top priority because it allows us to collaborate more effectively, build stronger connections, and maintain the culture that drives our success. This role requires onsite presence at an NFL office or stadium location, and remote and/or hybrid working options are not offered.****NO RELOCATION ASSISTANCE WILL BE PROVIDED.***