Digital MarTech Lead: Channel & Personalization

Citi; New York (NY); Presencial; USD 115 000 - 172 000; Tempo integral

Resumo da oferta

Citi in Irving, TX is seeking a Digital Channel Lead Analyst to own MarTech platforms, drive marketing technology strategy, and deliver personalized, always-on campaigns across channels. Lead the design, deployment, testing, and maintenance of platforms such as GAM, AJO, and CDP-driven data pipelines, ensuring performance and a seamless customer experience.

Collaborate with marketing, analytics, risk, product, and design teams; manage vendors, enforce governance, and mentor content authors and

Qualificações

• 6-10 years in implementing and managing MarTech across data, offer, content and orchestration domains.

Responsabilidades

• Platform ownership of GAM and integration with Ad platforms (GAM, Live Ramp).
• Lead design, development, testing, deployment, and maintenance of MarTech platforms including data ingestion/processing and real-time audience with CDP and AJO.
• Oversee platform optimization, upgrades, and content performance tuning for a high-performing digital experience.
• Vendor management and coordination with cross-functional teams to ensure platform reliability.
• Monitor and optimize platform performance and governance to meet security and compliance requirements.

Conhecimentos

MarTech

Product Management

Agile/Scrum

Analytics

Communication

Formação académica

Bachelor's degree

Master’s degree preferred

Ferramentas

AEM

Google Ad Manager

Adobe Target

CDP

AWS

Snowflake

Descrição da oferta de emprego

Citi in Irving, TX is seeking a Digital Channel Lead Analyst to own MarTech platforms, drive marketing technology strategy, and deliver personalized, always-on campaigns across channels. Lead the design, deployment, testing, and maintenance of platforms such as GAM, AJO, and CDP-driven data pipelines, ensuring performance and a seamless customer experience.

Collaborate with marketing, analytics, risk, product, and design teams; manage vendors, enforce governance, and mentor content authors and