Digital Marketing & Technology Specialist

All Star Incentives; Sturbridge (MA); Hybrid; USD 80,000 - 100,000; Full time

Benefits offered by this job

Health insurance

401(k) with company match

Paid time off

Paid holidays

HubSpot certification support

Professional development

Job summary

All Star Incentives™ in Sturbridge, MA is seeking a Digital Marketing & Technology Specialist to own HubSpot workflows, website, campaigns, and reporting. You will connect marketing and sales systems, produce campaigns, and ensure data quality while delivering engaging content.

The role blends marketing tech, web production, video, and analytics, reporting to the VP Marketing. A strong background in HubSpot, HTML/CSS, WordPress, SEO, and video tooling is essential; hybrid work model offered with

Qualifications

• 6+ years in digital marketing, marketing operations or web production.
• Hands-on HubSpot experience: workflows, lists, forms, email, AI tools, landing pages and reporting.
• HTML/CSS skills for responsive emails and pages; WordPress experience.
• Working knowledge of GA4, Google Search Console and SEO fundamentals.
• Experience managing an outside agency or vendor against deliverables and deadlines.
• Video editing in Premiere Pro/After Effects and image editing in Photoshop.
• Clear writing and ability to explain technical results to non-technical people.
• Strong project tracking, risk flagging and disciplined delivery.

Responsibilities

• Own HubSpot portal: workflows, lists, forms, lead routing, and data quality.
• Build, code, test and launch emails, newsletters, landing pages and surveys.
• Maintain the website and manage SEO/AEO agency relationships.
• Edit and produce videos and motion graphics for campaigns and training.
• Turn analytics into actionable findings and recommendations.

Skills

Digital marketing

Marketing operations

Web production

HubSpot workflows

HTML & CSS

GA4 / analytics

Vendor management

Video editing

Clear writing

Education

Bachelor's degree in marketing or related field

Tools

HubSpot

WordPress

Premiere Pro

After Effects

Photoshop

Job description

Digital Marketing & Technology Specialist All Star Incentives™ · Sturbridge, Massachusetts · Flexible hybrid 3 & 2 work schedule, onsite & remote · Full-time · $80,000-$100,000 base + benefits

The role in one sentence

You will be the person who makes our digital marketing work: the HubSpot portal, the website, the campaigns, the reporting, and the videos that tie it all together.

About us

All Star Incentives™ designs and runs incentive, recognition and rewards programs that help companies change behavior in measurable ways: safety, wellness, sales, service anniversaries and customer loyalty. We have been in the industry for more than 50 years. Our Marketing & Communications team is small, but essential, so your work will be an important part of company success.

What you will do

Roughly how your time will be spent:

• HubSpot and marketing technology (about 35%). Own our HubSpot portal: workflows, lists, forms, lead routing, intent signals, sales plays, templates and data quality. Work with Sales and IT to keep marketing and sales systems connected, and document how everything is set up.
• Campaign production (about 25%). Build, code, test and launch emails, newsletters, landing pages, event registrations and surveys for All Star Incentives™ and our clients. QA everything before it goes out.
• Website and SEO/AEO (about 20%). Keep the website accurate and working. Manage our SEO/AEO agency day to day: set expectations, review deliverables, follow up on gaps, and present quarterly results to the VP Marketing and leadership.
• Video and multimedia (up to 15%). Edit and produce videos and motion graphics for campaigns, training, events, the website and social media, working from approved concepts and brand standards.
• Reporting and improvement (about 5%). Turn campaign and web analytics into clear findings and recommendations. Track new tools, AI capabilities and SEO/AEO practices, and recommend the ones worth adopting.

You will report to the VP Marketing, who sets strategy and priorities. You will work closely with our Senior Graphic Designer & Brand Specialist, who leads visual direction.

What you bring

Required:

• 6+ years in digital marketing, marketing operations or web production
• Hands‑on HubSpot experience: workflows, lists, forms, email, AI tools, landing pages and reporting
• HTML and CSS skills for responsive email and landing pages; WordPress experience
• Working knowledge of GA4, Google Search Console and SEO fundamentals
• Experience managing an outside agency or vendor against deliverables and deadlines
• Video editing in Premiere Pro, After Effects or similar, plus Photoshop for image work
• Clear writing and the ability to explain technical results to non-technical people
• A habit of tracking your own projects, flagging risks early and finishing what you start

Nice to have

• HubSpot certifications (Marketing Hub, Marketing Software, or Operations)
• Motion graphics experience
• Familiarity with AEO (answer engine optimization) and AI tools for marketing
• Agency experience or B2B marketing experience
• Bachelor's degree in marketing, communications, digital media or a related field, or equivalent experience

How we will measure success

• HubSpot is reliable, documented and trusted by Sales
• Campaigns launch on time and without errors
• Our SEO/AEO partner delivers what it promised, and leadership gets clear quarterly results
• The VP Marketing always knows where projects stand

What we offer

• Base salary of $80,000-$100,000, based on experience
• Partially offset health, dental and vision insurance
• 401(k) with company match
• Paid time off and paid holidays
• A best in class employee recognition & rewards program
• Professional development and HubSpot certification support

All Star Incentives™ is an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status or any other protected status.