Digital Marketing Technologist

Sellmark Corporation; Mansfield (TX); On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

Paid Time Off

Training opportunities

Job summary

Sellmark seeks a Digital Marketing Technologist to enhance its digital properties across multiple brands in Mansfield, TX. You will own SEO, web development, analytics, and AI-enabled tooling to boost performance and enable the Marketing team to execute effectively.

The role requires managing Shopify and WordPress sites, implementing automation, and collaborating with internal teams and vendors to deliver prioritized projects on time.

Qualifications

• 3+ years in SEO, web development, digital marketing tech, or related field with ownership of live commercial websites.
• Hands-on experience building and maintaining websites using Shopify and WordPress.
• Demonstrated ability to use AI development tools to build, automate, troubleshoot, and accelerate technical work.
• Strong understanding of SEO fundamentals, technical SEO, website performance, and organic search strategy.
• Experience with GA4, GTM, Search Console, and digital advertising platforms.
• Strong analytical and problem-solving skills with the ability to translate data into recommendations.
• Self-directed and organized with the ability to manage multiple priorities and drive projects to completion.
• Strong written and verbal communication skills.

Responsibilities

• Own organic search performance, including keyword strategy, technical SEO, on-page optimization, internal linking, structured data, and technical audits.
• Build, maintain, and improve websites across Shopify, WordPress, and other brand platforms.
• Execute website builds, redesigns, migrations, landing pages, redirects, and other web-development projects.
• Monitor and improve website speed, Core Web Vitals, accessibility, uptime, security, and site health.
• Manage web analytics, including GA4, GTM, event and conversion tracking, pixels, UTMs, and data integrity.
• Develop reporting that connects website traffic, conversions, channel performance, and revenue to actionable recommendations.
• Manage and optimize digital advertising across Google Ads, Merchant Center, Business Profile, Meta, and retargeting partners.
• Maintain product feeds and policy compliance; resolve account suspensions or issues.
• Use AI tools to build websites, scripts, automations, data processes, and reporting solutions.
• Identify and implement automation opportunities to improve Marketing efficiency.
• Evaluate emerging AI and digital technologies and implement value-driving tools.
• Manage multiple concurrent projects with clear priorities, documentation, and communication.
• Collaborate with internal stakeholders, agencies, contractors, and vendors; own results.

Skills

SEO

Shopify

WordPress

GA4

AI development

Analytics

Project management

Communication

Multi-brand experience

Tools

Shopify

WordPress

GA4

Google Tag Manager

Google Ads

Meta ads

AI development tools

Job description

Position:Digital Marketing Technologist

Location: Mansfield, TX

Job Id:607

# of Openings:1

ABOUT SELLMARK

Sellmark is committed to creating brands that foster memories and traditions by producing industry-leading outdoor lifestyle products. We promote a healthy outdoor lifestyle and drive innovation through positive leadership, strong ethics, and unwavering dedication. Our team-oriented culture encourages self-growth, mutual respect, and a passion for excellence, both at work and beyond. We seek individuals who bring passion to everything they do, instill confidence, trust, and respect, and inspire success while building strong relationships. If you're looking for a dynamic, professional, and supportive team, we’d love to have you join us.

JOB SUMMARY

The Digital Marketing Technologist is responsible for the performance, development, and continuous improvement of Sellmark's digital properties across multiple brands. This position combines search engine optimization, website development and maintenance, web analytics, digital advertising, and AI-enabled technology to improve digital performance and increase the Marketing team's ability to execute. The position works across Shopify, WordPress, and other web platforms and is expected to manage multiple projects simultaneously while taking ownership of projects from identification through completion.

ESSENTIAL DUTIES AND TASKS

• Own organic search performance, including keyword strategy, technical SEO, on-page optimization, internal linking, structured data, and technical audits.
• Build, maintain, and improve websites across Shopify, WordPress, and other platforms used throughout Sellmark's brand portfolio.
• Execute website builds, redesigns, migrations, landing pages, redirects, and other web-development projects.
• Monitor and improve website speed, Core Web Vitals, accessibility, uptime, security, and overall site health.
• Manage web analytics, including GA4, Google Tag Manager, event and conversion tracking, pixels, UTMs, and data integrity.
• Develop reporting that connects website traffic, conversions, channel performance, and revenue to actionable business recommendations.
• Manage and optimize digital advertising and related platforms, including Google Ads, Google Merchant Center, Google Business Profile, Meta Business Manager, and retargeting partners.
• Maintain product feeds, advertising account health, policy compliance, and resolution of platform suspensions or account issues.
• Use AI development and agent tools to build websites, scripts, automations, data processes, reporting solutions, and other digital tools.
• Identify and implement automation opportunities that eliminate repetitive work and improve Marketing efficiency.
• Evaluate emerging AI and digital technologies and implement tools that provide measurable value to the department.
• Manage multiple concurrent projects with clear priorities, documentation, communication, and follow-through.
• Work effectively with internal stakeholders, agencies, contractors, and vendors while maintaining ownership of results.

QUALIFICATIONS

• 3+ years of experience in SEO, web development, digital marketing technology, or a related field with demonstrated ownership of live commercial websites.
• Hands-on experience building and maintaining websites using Shopify and WordPress, with the ability to quickly learn additional platforms.
• Demonstrated ability to use AI development tools to build, automate, troubleshoot, and accelerate technical work.
• Strong understanding of SEO fundamentals, technical SEO, website performance, and organic search strategy.
• Experience with GA4, Google Tag Manager, Google Search Console, conversion tracking, Google Ads, Google Merchant Center, Meta advertising platforms, or similar digital advertising systems.
• Strong analytical and problem-solving skills with the ability to translate data into recommendations and measurable improvements.
• Self-directed and organized, with the ability to independently manage multiple priorities and drive projects through completion.
• Strong written and verbal communication skills with the ability to clearly communicate technical information, project status, and recommendations.

Experience with multi-brand or multi-site environments, internal tools and automation, and the outdoor, optics, hunting, or shooting sports industries is helpful but not required.

WORK ENVIRONMENT & PHYSICAL REQUIREMENTS

• This position operates primarily in a professional, climate-controlled office environment.
• Prolonged periods of sitting or standing and working at a computer may be required.
• Must be able to lift up to 25 pounds as needed.
• Occasional travel may be required for industry trade shows, vendor meetings, or other business needs.

WORK SCHEDULE/HOURS

• This is a full-time, primarily in-office position based at Sellmark's Mansfield, Texas headquarters.
• Regular availability during Sellmark's normal business operations is required while recognizing projects, website deployments, technical issues, or business needs may occasionally require additional flexibility.

COMPETITIVE COMPENSATION, BENEFITS AND TRAINING

• Competitive salary based on experience.
• Excellent Medical, Dental, and Vision Insurance effective first of the month following 30 days.
• Generous paid time off.
• Company expansion which includes a gym, sauna, wellness center, chiropractor, cafeteria, and event space. Initial intensive training program, continual professional training and career enhancement opportunities available.