Paid Media Growth Strategist

Regional Client; Miami (FL); On-site; USD 55,000 - 75,000; Full time

Job summary

TelevisaUnivision in Miami, FL is seeking a data-driven Digital Marketing Specialist to participate in strategy, trafficking, implementation, optimization and reporting of paid media campaigns across digital & social platforms. Primary goals include raising awareness, engagement and conversion to linear tune-in.

You will develop media plans, lead campaign execution across Meta, Google DV360, TikTok, track KPIs, optimize in real-time, and support creative and reporting efforts.

Qualifications

• Bachelor’s degree or equivalent.
• 2-3 years hands-on experience in digital media planning and buying.
• Proficiency with Meta Ads Manager, TikTok Ads Manager, Google Ads, DV360 or similar.
• Basic understanding of Google Analytics.
• Proficient in MS Excel and PowerPoint.
• Bilingual in Spanish and English.

Responsibilities

• Develop digital media plans and strategy for property launches; collaborate with internal departments to support tactics.
• Lead campaign execution: trafficking, implementation, optimization, and reporting across self-serve platforms; coordinate with vendors and internal teams.
• Track and interpret results against main KPIs; perform real-time optimizations to improve campaign effectiveness.
• Collaborate with creative team and update deliverables documents for deadlines and needs.
• Implement A/B tests and optimize audiences, keywords, bidding, and creative testing.
• Create tracking tags (VPAID, VAST, 1x1) in Google Campaign Manager with UTM parameters.
• Support daily reporting and campaign presentations using BI tools.
• Liaise with internal stakeholders and external vendors.
• Update trackers and monitor pacing of campaign spend and performance.

Skills

Digital media planning

Analytical thinking

Bilingual Spanish/English

Education

Bachelor’s degree

Tools

Meta Ads Manager

TikTok Ads Manager

Google Ads

DV360

Google Campaign Manager

Job description

TelevisaUnivision in Miami, FL is seeking a data-driven Digital Marketing Specialist to participate in strategy, trafficking, implementation, optimization and reporting of paid media campaigns across digital & social platforms. Primary goals include raising awareness, engagement and conversion to linear tune-in.

You will develop media plans, lead campaign execution across Meta, Google DV360, TikTok, track KPIs, optimize in real-time, and support creative and reporting efforts.