Digital Marketing Specialist

Regional Client; Miami (FL); On-site; USD 55,000 - 75,000; Full time

Job summary

TelevisaUnivision in Miami, FL is seeking a data-driven Digital Marketing Specialist to participate in strategy, trafficking, implementation, optimization and reporting of paid media campaigns across digital & social platforms. Primary goals include raising awareness, engagement and conversion to linear tune-in.

You will develop media plans, lead campaign execution across Meta, Google DV360, TikTok, track KPIs, optimize in real-time, and support creative and reporting efforts.

Qualifications

• Bachelor’s degree or equivalent.
• 2-3 years hands-on experience in digital media planning and buying.
• Proficiency with Meta Ads Manager, TikTok Ads Manager, Google Ads, DV360 or similar.
• Basic understanding of Google Analytics.
• Proficient in MS Excel and PowerPoint.
• Bilingual in Spanish and English.

Responsibilities

• Develop digital media plans and strategy for property launches; collaborate with internal departments to support tactics.
• Lead campaign execution: trafficking, implementation, optimization, and reporting across self-serve platforms; coordinate with vendors and internal teams.
• Track and interpret results against main KPIs; perform real-time optimizations to improve campaign effectiveness.
• Collaborate with creative team and update deliverables documents for deadlines and needs.
• Implement A/B tests and optimize audiences, keywords, bidding, and creative testing.
• Create tracking tags (VPAID, VAST, 1x1) in Google Campaign Manager with UTM parameters.
• Support daily reporting and campaign presentations using BI tools.
• Liaise with internal stakeholders and external vendors.
• Update trackers and monitor pacing of campaign spend and performance.

Skills

Digital media planning

Analytical thinking

Bilingual Spanish/English

Education

Bachelor’s degree

Tools

Meta Ads Manager

TikTok Ads Manager

Google Ads

DV360

Google Campaign Manager

Job description

TelevisaUnivision is seeking a data-driven, solutions-oriented Digital Marketing Specialist to join our team in Miami, FL. This position is responsible for participating in the strategy, trafficking, implementation, optimization and reporting of paid media campaigns across digital & social platforms. Primary campaign goals, (but are not limited to) increased awareness, engagement and conversion to linear tune-in.

Job Responsibilities

• Develop digital media plans and strategy for TelevisaUnivision property launches; collaborate with internal depts. to find synergies and research data to support and amplify tactics.
• Lead campaign execution: trafficking, implementation, optimization, and reporting of paid media campaigns across self-serve platforms (Meta Ads, TikTok Ads, Google Ads, DV360 programmatic, Spotify ads etc.) and lead communication for digital media buys (LG Ads, Vizio, etc.) and influencer campaigns.
• Track and interpret results as it relates to main KPIs, making real-time optimizations to increase the effectiveness of campaigns as well as all campaigns that have tune-in study measurement appended to them.
• Collaborate with creative team and update creative deliverables documents to communicate deadlines and creative needs.
• Implement A/B tests, learn processes to improve efficiency and drive growth; including, but not limited to ad copy, audiences, keywords, bid strategies, and creative testing.
• Create VPAID, VAST and 1x1 tags within Google Campaign Manager to track all paid media campaigns with appropriate UTM parameters.
• Aid in daily reporting and campaign presentations, leveraging in-house business intelligence tools
• Liaise with internal stakeholders and external vendors
• Update trackers in real-time and track pacing of all campaign spend and performance

Required Skills & Experience

• Bachelor’s degree
• 2-3 years of proven hands-on experience in full execution of digital media planning and buying
• Hands on experience with Meta Ads Manager, TikTok Ads manager, Google Ads, DV360 or similar programmatic partner. Google Campaign Manager or similar Ad Server
• Basic understanding of Google Analytics
• Proficient with MS Excel and PowerPoint
• Strong analytical, strategic thinking, story-telling and problem-solving skills
• Bilingual in Spanish and English

Desired Skills

• Knowledge of digital research tools such as comScore, Nielsen, etc. to inform media planning
• Experience with DOMO or similar business intelligence tools
• Passion for social media and current social trends
• Experience with tracking and onboarding tune-in study measurement campaigns (Videoamp, SambaTV etc)
• Experience working with social media and activating paid social campaigns
• Meta Certification or TikTok Certification (Media Planning or Media Buying) is a plus.
• Bonus: Working knowledge of one or more social analytics, listening and/or insights tools i.e. Brandwatch, Talkwalker, Sprout Social, ListenFirst, Tubular, Creator IQ, Comscore Shareablee
• Strong Analytical and strategic thinking abilities, with the capability to derive actionable insights from Data
• Ability to leverage company-approved AI tools to enhance productivity, improve operational efficiency, and support data-driven problem-solving and decision-making.
• Exceptional communication and interpersonal

Eligibility Requirements

• Must be willing to work from office in Doral, FL
• Employment/education will be verified
• Applicants must be currently authorized to work in the United States on a full-time basis

TelevisaUnivision is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to characteristics protected by law.