Digital Marketing Strategist — Data-Driven Growth

CraneWorks; Houston (TX); On-site; USD 65,000 - 95,000; Full time

Benefits offered by this job

Health benefits

Dental benefits

Vision benefits

Disability benefits

Life/AD&D benefits

Paid time off

401(k)

Job summary

CraneWorks is seeking a results-driven Digital Marketing & Social Media Specialist to lead the execution and optimization of our digital presence across key platforms. This role is responsible for driving measurable growth through strategic campaign development, content execution, and continuous performance improvement.

This is not a passive, post-and-report role. We're looking for someone who understands how to build momentum - someone who can develop a strategy, execute with precision, and

Qualifications

• 3–5 years of experience in digital marketing, social media management, or a related field.

Responsibilities

• Develop and execute digital marketing strategies across paid and organic channels (Google Ads, LinkedIn, Meta, YouTube, etc.).
• Manage and optimize campaigns to drive qualified traffic, leads, and conversions.
• Own CraneWorks’ social media presence across all platforms.
• Plan and execute a consistent content calendar aligned with business priorities and campaigns.
• Create engaging, brand-aligned content that reinforces CraneWorks’ position as a nationwide leader.
• Monitor trends and adjust strategy to maintain relevance and reach.

Skills

Digital marketing

Social media management

Campaign execution

Education

Bachelor's degree in Marketing

Tools

GA4

HubSpot

Google Ads

LinkedIn

Meta

Job description

CraneWorks is seeking a results-driven Digital Marketing & Social Media Specialist to lead the execution and optimization of our digital presence across key platforms. This role is responsible for driving measurable growth through strategic campaign development, content execution, and continuous performance improvement.

This is not a passive, post-and-report role. We're looking for someone who understands how to build momentum - someone who can develop a strategy, execute with precision, and