Demand Gen Content & Campaign Specialist

XYZ Venture Capital; United States; On-site; USD 97,000 - 160,000; Full time

Job summary

Istari Digital, a digital engineering software company, is expanding its marketing team in the United States to accelerate demand generation across channels.

As the Digital Marketing & Content Specialist, you will write and produce campaign content, manage email, paid social, landing pages, webinars, and video clips, and measure performance to inform future work.

Collaborate with the Marketing Lead and Field Marketing Manager to ensure brand consistency and impact.

Qualifications

• 1–3 years in content marketing, campaign execution, or demand generation.
• Strong writing portfolio in email, web copy, or similar formats.
• Hands-on experience with a marketing automation platform.
• Familiarity with CRM systems such as HubSpot.

Responsibilities

• Create email copy, landing pages, ads, and social captions aligned with brand voice across campaigns.
• Plan and execute webinars and livestreams, manage promotion and attendee data.
• Edit short-form video clips for social media and repurpose content for posts and emails.
• Manage blog posts, on-page SEO, and website updates to keep content fresh.
• Pull monthly digital marketing performance summaries and coordinate with sales for follow-up.

Skills

Strong writing

Marketing automation

Campaign planning

Analytics & reporting

Tools

HubSpot

HTML/CSS (email templates)

Job description

Istari Digital, a digital engineering software company, is expanding its marketing team in the United States to accelerate demand generation across channels.

As the Digital Marketing & Content Specialist, you will write and produce campaign content, manage email, paid social, landing pages, webinars, and video clips, and measure performance to inform future work.

Collaborate with the Marketing Lead and Field Marketing Manager to ensure brand consistency and impact.