Digital Marketing Specialist – Web, SEO & UX

Corning, Inc.; Charlotte (NC); On-site; USD 80,000 - 110,000; Full time

Job summary

Corning Incorporated in Charlotte, NC is seeking a Digital Marketing Specialist to lead web strategy, site operations, user experience, and marketing campaigns across web, email, and social channels.

You will partner with stakeholders to optimize online presence, improve search visibility, and drive customer engagement, with roles in SEO, content governance, and paid social. The position emphasizes collaboration, data-driven improvements, and scalable digital programs.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• Minimum 3 years of experience in digital marketing or web marketing.
• Minimum 3 years managing digital projects and timelines with internal/external partners.
• Experience with analytics and SEO tools (GA, GSC, SEMrush).
• Experience with AEM or comparable CMS (Sitecore/Drupal/Contentful).
• Experience using project management platforms such as Adobe Workfront or Jira.
• Working knowledge of UX, accessibility, SEO, and content governance.

Responsibilities

• Web: develop plans, architectures, and content strategies; manage content in AEM; improve performance and conversions.
• Redesign: support large-scale website redesigns, SEO preservation, governance, and launch readiness.
• Paid Social: coordinate and optimize paid social campaigns with stakeholders.
• Email Marketing: assist in creating email campaigns and proofreading content.
• Project Management: coordinate multiple initiatives using Workfront, Jira, or similar.
• SEO & Analytics: develop SEO strategies; monitor performance with GA/Search Console/SEMrush; adapt to trends.
• Reporting: analyze website and campaign data; provide actionable insights to stakeholders.
• Special Projects: contribute to strategic marketing initiatives as they emerge.

Skills

Digital marketing

Web marketing

Stakeholder management

SEO

Analytics

UX principles

Project coordination

Paid social

Email marketing

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Adobe Experience Manager

Sitecore

Drupal

Contentful

Adobe Workfront

Jira

Job description

Corning Incorporated in Charlotte, NC is seeking a Digital Marketing Specialist to lead web strategy, site operations, user experience, and marketing campaigns across web, email, and social channels.

You will partner with stakeholders to optimize online presence, improve search visibility, and drive customer engagement, with roles in SEO, content governance, and paid social. The position emphasizes collaboration, data-driven improvements, and scalable digital programs.