Digital Marketing Specialist: Web CRO & CMS Expert

Aleron; Auburn (ME); On-site; USD 45,000 - 65,000; Full time

Job summary

Acara Solutions is seeking a detail-oriented Digital Marketing Specialist in Auburn, ME to optimize websites and publish content. You will collaborate across teams to execute testing programs, support analytics, and improve digital performance across customer channels.

The role emphasizes website content management, A/B testing, and CRO initiatives, with opportunities to grow within a global workforce solutions provider. Strong collaboration and analytical skills are essential.

Qualifications

• 1+ years of digital marketing, website management, or content publishing experience.
• Experience with content management systems.
• Experience supporting website updates, digital campaigns, or optimization initiatives.
• Experience performing website QA and testing.
• Familiarity with Drupal CMS.
• Basic HTML and CSS knowledge.
• Knowledge of SEO best practices.

Responsibilities

• Create, update, and maintain website content and landing pages in Drupal CMS.
• Support A/B testing, personalization initiatives, and CRO programs through test setup, QA, launch, monitoring, and documentation.
• Coordinate website releases and optimization efforts with Marketing, SEO, UX, Analytics, Design, and Development teams.
• Support digital marketing initiatives through campaign tracking, analytics reporting, content audits, project coordination, and performance improvement recommendations.

Skills

Digital marketing

Website management

Content publishing

A/B testing

GA4 analytics

SEO

HTML/CSS basics

Cross-functional collaboration

Education

Bachelor’s degree in Marketing or related field

High School Diploma or GED

Tools

Drupal CMS

GA4

Optimizely

TestMu / LambdaTest

Job description

Acara Solutions is seeking a detail-oriented Digital Marketing Specialist in Auburn, ME to optimize websites and publish content. You will collaborate across teams to execute testing programs, support analytics, and improve digital performance across customer channels.

The role emphasizes website content management, A/B testing, and CRO initiatives, with opportunities to grow within a global workforce solutions provider. Strong collaboration and analytical skills are essential.