Digital Marketing Specialist

Aleron; Auburn (ME); On-site; USD 45,000 - 65,000; Full time

Job summary

Acara Solutions is seeking a detail-oriented Digital Marketing Specialist in Auburn, ME to optimize websites and publish content. You will collaborate across teams to execute testing programs, support analytics, and improve digital performance across customer channels.

The role emphasizes website content management, A/B testing, and CRO initiatives, with opportunities to grow within a global workforce solutions provider. Strong collaboration and analytical skills are essential.

Qualifications

• 1+ years of digital marketing, website management, or content publishing experience.
• Experience with content management systems.
• Experience supporting website updates, digital campaigns, or optimization initiatives.
• Experience performing website QA and testing.
• Familiarity with Drupal CMS.
• Basic HTML and CSS knowledge.
• Knowledge of SEO best practices.

Responsibilities

• Create, update, and maintain website content and landing pages in Drupal CMS.
• Support A/B testing, personalization initiatives, and CRO programs through test setup, QA, launch, monitoring, and documentation.
• Coordinate website releases and optimization efforts with Marketing, SEO, UX, Analytics, Design, and Development teams.
• Support digital marketing initiatives through campaign tracking, analytics reporting, content audits, project coordination, and performance improvement recommendations.

Skills

Digital marketing

Website management

Content publishing

A/B testing

GA4 analytics

SEO

HTML/CSS basics

Cross-functional collaboration

Education

Bachelor’s degree in Marketing or related field

High School Diploma or GED

Tools

Drupal CMS

GA4

Optimizely

TestMu / LambdaTest

Job description

• We are seeking a detail-oriented Digital Marketing Specialist to support website optimization, content publishing, conversion rate optimization (CRO), and digital marketing initiatives.
• In this role, you'll collaborate with cross-functional teams to improve website experiences, execute testing programs, support analytics efforts, and enhance digital performance across customer-facing channels.

Why You'll Love Working Here:

• Supportive, team-driven culture that values collaboration, transparency, and accountability.
• Opportunity to grow your career with a global workforce solutions leader serving multiple industries.
• People-first environment that encourages employees to bring their authentic selves to work.
• Strong focus on partnership, innovation, and delivering meaningful results for clients and candidates.

Why This Opportunity is Exciting:

• This role offers the chance to join a company that prioritizes both people and performance-where your contributions directly impact client success while giving you room to grow and develop professionally.

About Acara Solutions

• Acara is a premier recruiting and workforce solutions provider-we help companies compete for talent. With a legacy of experience in various industries worldwide, we partner with clients, listen to their needs, and customize visionary talent solutions that drive desired business outcomes. We leverage decades of experience to deliver contingent staffing, direct placement, executive search, and workforce services worldwide.

What You'll Do:

• Create, update, and maintain website content and landing pages within Drupal CMS while ensuring brand consistency and user experience standards.
• Support A/B testing, personalization initiatives, and conversion rate optimization programs through test setup, QA, launch, monitoring, and documentation.
• Coordinate website releases, content updates, and optimization efforts with Marketing, SEO, UX, Analytics, Design, and Development teams.
• Support digital marketing initiatives through campaign tracking, analytics reporting, content audits, project coordination, and performance improvement recommendations.

Job Requirements

What You'll Bring:

• High School Diploma or GED.
• 1+ years of experience in digital marketing, website management, web content publishing.
• 1+ years of experience working with content management systems.
• 1+ years of experience supporting website updates, digital campaigns, or optimization initiatives.
• 1+ years of experience performing website QA and testing.

What Sets You Apart:

• Bachelor's Degree in Marketing or Digital Marketing or Communications or Business or Web Development.
• Experience with Drupal CMS.
• Experience supporting CRO, A/B testing, or website experimentation programs.
• Experience with Google Analytics 4 (GA4).
• Experience working with marketing analytics or tracking implementations.
• Experience supporting SEO and digital marketing initiatives.
• Strong attention to detail and commitment to quality.
• Excellent organizational and project management skills.
• Strong written and verbal communication skills.
• Ability to manage multiple projects simultaneously.
• Strong troubleshooting and problem-solving abilities.
• Ability to collaborate effectively across technical and non-technical teams.
• TestMu (formally LambdaTest) or a similar testing platform.
• Drupal CMS experience.
• Optimizely experience.
• Familiarity with conversion rate optimization (CRO) programs.
• Familiarity with A/B testing methodologies.
• Understanding of website analytics and tracking concepts.
• Basic HTML and CSS knowledge.
• Knowledge of SEO best practices.

Additional Information:

• Upon offer of employment, the individual will be subject to a background check.

Aleron companies (Acara Solutions, Aleron Shared Resources, Broadleaf Results, Lume Strategies, TalentRise, Viaduct) are an Equal Opportunity Employer. Race/Color/Gender/Religion/National Origin/Disability/Veteran.

Applicants for this position must be legally authorized to work in the United States. This position does not meet the employment requirements for individuals with F-1 OPT STEM work authorization status.