Digital Marketing Specialist - (Onsite)

Evolving Solution Services; Mountain Home (ID); On-site; USD 60,000 - 80,000; Full time

Benefits offered by this job

Competitive pay

Paid time off

401(k) plan with company match

Fitness center on site

Opportunities to learn and advance

Job summary

Inventive-Group in Mountain Home, Idaho, is seeking a Digital Marketing Specialist to support our Made in America brands. You will design assets, manage email and social campaigns, and optimize e-commerce content across Shopify, WordPress/WooCommerce, and Amazon.

This 100% onsite role requires hands-on creativity, strong project management, and collaboration with Sales, Product, and Operations to drive campaigns from concept to measurable results.

Qualifications

• 3+ years of digital marketing experience, preferably in e-commerce or related industries.
• Graphic design experience with strong layout, branding, and visual communication.
• Experience using Adobe Creative Cloud, Canva, Figma, or similar design tools.
• Experience building and managing email marketing campaigns.
• Experience creating and scheduling social media content for business accounts.
• Working knowledge of Google Ads, Google Analytics, Google Merchant Center or similar tools.
• Experience working in WordPress and Shopify, including updates to pages, products, images, and blogs.

Responsibilities

• Support digital marketing campaigns across email, SMS, social media, paid ads, e-commerce, Amazon, and brand websites.
• Design digital and print marketing assets including email graphics, social posts, web banners, product graphics, and promotional pieces.
• Build, schedule, test, and monitor email campaigns across multiple brands.
• Assist with SMS marketing campaigns, including campaign setup and performance tracking.
• Create and schedule social media content for multiple platforms.
• Support paid digital advertising efforts and campaign performance reporting.
• Help manage product listings and assets across e-commerce platforms (Shopify, WordPress/WooCommerce, Amazon).
• Keep product pages and landing pages up to date with fresh content.

Skills

Digital marketing

Graphic design

Email marketing

Social media management

Content creation

Writing/editing

Project management

Tools

Adobe Creative Cloud

Canva

Figma

WordPress

Shopify

Job description

Salary Range: $60,000.00 To $80,000.00 Annually

Digital Marketing Specialist – E-Commerce, Design & Campaigns

Marketing Department | Inventive-Group | Mountain Home, Idaho | Onsite

Position Summary

Inventive-Group is looking for a highly organized, creative, and hands‑on Digital Marketing Specialist to help support and grow our Made in America manufacturing brands. This role is ideal for someone who enjoys creating strong visual content, building digital campaigns, managing multiple marketing channels, and helping turn product stories into measurable sales results.

This is a 100% onsite position based at our Mountain Home, Idaho facility. Remote and hybrid work are not available for this role, and candidates should be prepared to work on‑site every scheduled day.

The right person will have graphic design experience and a working knowledge of email marketing, SMS marketing, social media, Google Ads, Google Merchant Center/Google Shopping, WordPress, Shopify, and e‑commerce marketing. Experience with Amazon or other marketplace platforms is strongly preferred.

This role will work within the Marketing department across multiple brands, multiple product categories, and multiple projects at the same time. We need someone who can move quickly, stay organized, communicate clearly, and enjoy working in a fast‑paced, collaborative environment where marketing directly supports sales, product launches, brand growth, and customer education.

Our Brands

• In The Ditch® Towing Products
• Razorback Offroad RBO® Products
• Fish Fighter® Products
• Inventive® Products

What You Will Do

• Support digital marketing campaigns across email, SMS, social media, paid ads, e‑commerce, Amazon, and brand websites.
• Design digital and print marketing assets including email graphics, social media posts, web banners, product graphics, campaign visuals, ads, sales materials, and promotional pieces.
• Build, schedule, test, and monitor email campaigns across multiple brands.
• Assist with SMS marketing campaigns, including campaign setup, segmentation, messaging, and performance tracking.
• Create and schedule social media content for Facebook, Instagram, YouTube, LinkedIn, and other relevant platforms.
• Support paid digital advertising efforts, including Google Ads, Google Shopping, product feeds, Meta ads, and campaign performance reporting.
• Help manage product listings, creative assets, content, and promotional updates for Shopify, WordPress/WooCommerce, Amazon, and other e‑commerce channels.
• Work with the Marketing team to keep product pages, landing pages, campaign pages, blogs, and online listings accurate and up to date.
• Assist with SEO‑focused content updates, product descriptions, image optimization, keyword‑friendly copy, and basic website content improvements.
• Track campaign performance and help report on key metrics such as traffic, engagement, email opens/clicks, conversions, ad performance, and e‑commerce sales activity.
• Collaborate with Sales, Engineering, Product, and Operations to gather accurate product information and turn it into clear, customer‑friendly marketing.
• Help maintain brand consistency across multiple companies, websites, campaigns, and sales channels.

Required Qualifications

• 3+ years of digital marketing experience, preferably in e‑commerce, product marketing, manufacturing, outdoor, automotive, towing, powersports, industrial, or related industries.
• Graphic design experience with a strong eye for layout, typography, branding, and visual communication.
• Experience using Adobe Creative Cloud, Canva, Figma, or similar design tools.
• Experience building and managing email marketing campaigns.
• Experience creating and scheduling social media content for business accounts.
• Working knowledge of Google Ads, Google Analytics, Google Merchant Center, Google Shopping, or similar digital advertising tools.
• Experience working in WordPress and Shopify, including updating pages, products, images, blogs, landing pages, and campaign content.
• Basic understanding of e‑commerce platforms, product listings, product data, online merchandising, and conversion‑focused content.
• Strong writing and editing skills with the ability to create clear product‑focused marketing copy.
• Highly organized and able to manage multiple brands, deadlines, campaigns, and priorities at the same time.
• Detail‑oriented and comfortable checking product information, pricing, links, creative assets, and campaign details before launch.
• Comfortable learning new software, marketing tools, e‑commerce platforms, and internal systems.
• Self‑motivated team player who can work independently while staying aligned with the larger Marketing team.
• Able to work onsite at the Mountain Home, Idaho facility on a full‑time, daily basis – this role is not remote or hybrid.

Preferred Qualifications

• Experience with Amazon Seller Central, Amazon Ads, Amazon product listings, A+ Content, or marketplace content management.
• Experience with SMS marketing platforms and customer segmentation.
• Strong experience with Shopify, WooCommerce, WordPress, or other website/e‑commerce CMS platforms.
• Experience with Meta Business Suite, YouTube Studio, LinkedIn, Mailchimp, Klaviyo, Constant Contact, or similar tools.
• Experience with paid social advertising, retargeting campaigns, display ads, or performance marketing.
• Experience managing product feeds, product listings, digital catalogs, or online product content.
• Basic photography, video, or short‑form content creation experience.
• Understanding of SEO, keyword research, product page optimization, and campaign landing pages.
• Experience using AI tools to assist with content drafts, campaign ideas, reporting summaries, image support, workflow organization, or marketing research.
• Experience working with multiple brands or product lines at the same time.

The Person Who Will Thrive Here

• Enjoys both creative work and performance‑driven marketing.
• Can switch between designing a graphic, writing an email, checking an ad campaign, updating a product listing, and preparing social content without losing focus.
• Likes working close to real products, real sales goals, and real business needs.
• Is comfortable in a fast‑paced environment where priorities can shift and timelines matter.
• Asks good questions, double‑checks details, and takes ownership of getting work completed correctly.
• Brings ideas to the table but also understands the importance of brand standards, accuracy, and execution.
• Wants to grow with a company that is building products, brands, systems, and marketing processes in‑house.
• Is looking for an in‑person, onsite role and wants to work face‑to‑face with the Marketing, Sales, and Product teams every day.

Physical Requirements

• Constant operation of a computer and standard office equipment.
• Occasional standing and walking in office, showroom, and manufacturing environments.
• Must be able to occasionally carry objects weighing up to 20 pounds.

Benefits & Culture

• Competitive pay depending on experience.
• Paid time off and paid holidays.
• 401(k) plan with company match.
• Free access to our state‑of‑the‑art employee fitness center.
• Opportunities to learn, contribute, advance, and make a visible impact across multiple growing brands.
• World‑class manufacturing and administrative facility built to support an amazing, fun, and safe team environment.
• This is an onsite position only – remote and hybrid work are not available. Candidates must live in or relocate to a location within reasonable commuting distance of Mountain Home, Idaho (e.g., Mountain Home, Boise, Meridian, or Eagle) prior to their start date.

About Inventive-Group

Inventive-Group is a locally owned Mountain Home, Idaho business that has been building, improving, and growing for more than 20 years. We operate multiple Made in America manufacturing brands and do everything in‑house, from product development and manufacturing to photography, video, graphics, websites, e‑commerce, and marketing.

We operate a high‑tech manufacturing facility with lasers, CNC press brakes, CNC turning centers, CNC mills, robotic welding cells, autonomous robots, a recording studio, an R&D center, and some of the most talented people on earth.

Our brands continue to grow because we recruit people who are excited to work here, buy into our culture, and want to leave their mark on the world. At Inventive‑Group, we value enthusiasm, commitment, hard work, continuous improvement, and the ability to help the team win together.

Monday through Friday, 8:00 am - 5:00 pm MST 40 hours/week