Marketing & Creative Specialist

Honest Abe Roofing; Terre Haute (IN); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Paid time off

Employee discounts

Free branded gear & equipment

Free snacks & refreshments

Company events & team celebrations

Opportunity for advancement

Positive, competitive, and supportivew

Job summary

Honest Abe Roofing in Terre Haute, IN, seeks a versatile Marketing & Creative Specialist to join our in-house team. This mid-to-senior role covers graphic design, video, UI/UX, front-end web (WordPress), digital marketing, social media, content creation, analytics, and brand development.

We will tailor the role to your strengths while emphasizing collaboration and results. The position is onsite with daily in-office collaboration, offering growth opportunities within a supportive, fast-paced

Qualifications

• Strong Adobe Creative Suite skills.
• 3–5+ years of professional marketing/creative/digital experience.
• Strong communication skills.
• Ability to manage multiple projects in a fast-paced environment.
• Full-time, onsite availability in Terre Haute.

Responsibilities

• Produce high-quality graphics using Adobe Photoshop, Illustrator, and InDesign.
• Build marketing kits, social graphics, flyers, print materials, and digital assets.
• Support quarterly/annual campaigns and franchise marketing needs.
• Maintain strict visual brand consistency.
• Shoot and edit content using Sony mirrorless cameras.
• Produce short-form videos, ads, testimonials, and training modules.
• Edit in Adobe Premiere Pro and After Effects.
• Organize and maintain media libraries.
• Plan, publish, and schedule content across all social platforms.
• Draft captions, copy, and creative variations.
• Support engagement, DMs, comments, and brand safety.
• Assist with review management inside Birdeye.
• Assist with builds, monitoring, and optimization in Google Ads (Search, PMax).
• Assist with Google Local Services Ads (LSA).
• Assist with Meta Ads Manager.
• Review performance trends, pacing, and basic QA.
• Support testing, offer development, creative refinement.
• Make updates in Webflow, WordPress, Shopify, or similar platforms.
• Execute HTML/CSS adjustments for landing pages and site updates.
• Build wireframes and prototypes in Figma.
• Improve layout, CTA structure, and mobile experience.
• Support Zapier flows, naming conventions, and process organization.
• Use CallRail for call tracking insights.
• Use Google Workspace daily.
• Assist with reporting and dashboards.
• Help franchisees with localized assets and marketing support.

Skills

Strong communication skills

Ability to manage multiple projects in

3–5+ years of professional marketing/创

Tools

Adobe Photoshop

Adobe Illustrator

Adobe InDesign

Adobe Premiere Pro

After Effects

Figma

Webflow

WordPress

Shopify

HTML/CSS

JavaScript

Google Ads

Google Local Services Ads

Meta Ads Manager

TikTok Ads Manager

GA4

Google Tag Manager

Looker Studio

Google Workspace

Birdeye

Zapier

Job description

Benefits

• Competitive salary
• Health insurance
• Dental insurance
• Vision insurance
• Paid time off
• Employee discounts
• Free branded gear & equipment
• Free snacks & refreshments
• Company events & team celebrations
• Opportunity for advancement
• Positive, competitive, and supportive work environment

Marketing & Creative Specialist Job Summary

We are looking for a skilled, multi-disciplinary Marketing & Creative Specialist to join our in‑house team in Terre Haute. This is a mid‑to‑senior level position designed to attract top talent in graphic design, video, UI/UX, front‑end web (WordPress), digital marketing, social media, content creation, analytics, and brand development.

You do not need to be an expert in everything listed – we will shape the role around your strengths.

This is an onsite position requiring daily in‑office collaboration.

Responsibilities

Creative, Branding & Design

• Produce high‑quality graphics using Adobe Photoshop, Illustrator, and InDesign
• Build marketing kits, social graphics, flyers, print materials, and digital assets
• Support quarterly/annual campaigns and franchise marketing needs
• Maintain strict visual brand consistency

Video Production & Editing

• Shoot and edit content using Sony mirrorless cameras
• Produce short‑form videos, ads, testimonials, and training modules
• Edit in Adobe Premiere Pro and After Effects
• Organize and maintain media libraries

Social Media & Community

• Plan, publish, and schedule content across all social platforms
• Draft captions, copy, and creative variations
• Support engagement, DMs, comments, and brand safety
• Assist with review management inside Birdeye

Digital Marketing & Paid Ads Support

• Assist with builds, monitoring, and optimization in:
• Google Ads (Search, PMax)
• Google Local Services Ads (LSA)
• Meta Ads Manager
• Review performance trends, pacing, and basic QA
• Support testing, offer development, creative refinement

Web, UI/UX & Front‑End

• Make updates in Webflow, WordPress, Shopify, or similar platforms
• Execute HTML/CSS adjustments for landing pages and site updates
• Build wireframes and prototypes in Figma
• Improve layout, CTA structure, and mobile experience

Marketing Operations & Workflow

• Support Zapier flows, naming conventions, and process organization
• Use CallRail for call tracking insights
• Use Google Workspace (Sheets, Docs, Drive, Meet) daily
• Assist with reporting and dashboards
• Help franchisees with localized assets and marketing support

Tools & Technology You May Work With

• Adobe Photoshop / Illustrator / InDesign
• Adobe Premiere Pro / After Effects
• Sony mirrorless cameras, gimbals, audio gear
• Mac workflow (MacBook Pro, external displays)
• Figma
• Webflow
• HTML / CSS
• JavaScript (optional)
• Google Ads (Search, PMax)
• Google Local Services Ads
• Meta Ads Manager
• TikTok Ads Manager (optional)
• GA4
• Google Tag Manager
• Looker Studio (optional)
• Google Workspace (Drive, Sheets, Docs, Slides, Meet)
• Google Chat (team communication)
• Asana (project management)
• Birdeye (reviews & reputation)
• CallRail (call tracking)
• Zapier (no‑code automation)

Qualifications

Required

• Strong Adobe Creative Suite skills
• 3–5+ years of professional marketing/creative/digital experience
• Strong communication skills
• Ability to manage multiple projects in a fast‑paced environment
• Full‑time, onsite availability in Terre Haute

Preferred (any combination is beneficial)

• Video editing (Premiere / After Effects)
• UI/UX (Figma)
• Front‑end development (HTML/CSS; Webflow; WordPress; Shopify)
• Paid ads experience (Google, LSA, Meta)
• Social media experience
• Multi‑location or franchise marketing background