Digital Marketing Specialist - (Onsite)

Inventive Group™; Mountain Home (ID); On-site; USD 55,000 - 75,000; Full time

Job summary

Inventive-Group is hiring a Digital Marketing Specialist to support e-commerce brands from our Mountain Home, Idaho facility. This on-site role focuses on crafting visual content, building campaigns, and driving sales across email, social, and paid ads.

You will manage WordPress/Shopify content, optimize product listings, and collaborate across teams to ensure brand consistency and accurate product information. Strong design and analytics skills are essential.

Qualifications

• 3+ years in digital marketing, preferably in e-commerce or related industries.
• Graphic design experience with eye for layout, branding, and visual communication.
• Experience using Adobe Creative Cloud, Canva, Figma or similar tools.
• Experience building and managing email marketing campaigns.
• Experience creating and scheduling social media content for business accounts.
• Working knowledge of Google Ads, Analytics, Merchant Center/Shopping.
• Experience with WordPress and Shopify editing pages, products, blogs, landing pages.

Responsibilities

• Support digital marketing campaigns across email, SMS, social media, paid ads, e-commerce, Amazon, and brand websites.
• Design digital and print marketing assets including email graphics, social posts, web banners, product graphics, and promos.
• Build, schedule, test, and monitor email campaigns across multiple brands.
• Assist with SMS marketing campaigns, including setup, segmentation, messaging, and tracking.
• Create and schedule social media content for multiple platforms.
• Support paid digital advertising efforts and campaign reporting.
• Help manage product listings and assets for Shopify, WordPress/WooCommerce, Amazon, and other channels.
• Keep product pages, landing pages, blogs, and online listings accurate and up to date.
• Assist with SEO-focused content updates and copy optimization.
• Track campaign performance and report on traffic, opens, clicks, conversions, and e-commerce sales.
• Collaborate with Sales, Engineering, Product, and Operations to turn product data into customer-friendly marketing.
• Maintain brand consistency across multiple companies, websites, campaigns, and channels.

Skills

3+ years digital marketing

Graphic design

Email marketing

Social media content

Google Ads/Analytics

WordPress/Shopify

SEO basics

Tools

Adobe Creative Cloud

Canva

Figma

WordPress

Shopify

Job description

About this position

Digital Marketing Specialist - E-Commerce, Design & Campaigns

Marketing Department | Inventive-Group | Mountain Home, Idaho | Onsite

Position Summary

Inventive-Group is looking for a highly organized, creative, and hands-on Digital Marketing Specialist to help support and grow our Made in America manufacturing brands. This role is ideal for someone who enjoys creating strong visual content, building digital campaigns, managing multiple marketing channels, and helping turn product stories into measurable sales results.

This is a 100% onsite position based at our Mountain Home, Idaho facility. Remote and hybrid work are not available for this role, and candidates should be prepared to work on-site every scheduled day.

The right person will have graphic design experience and a working knowledge of email marketing, SMS marketing, social media, Google Ads, Google Merchant Center/Google Shopping, WordPress, Shopify, and e-commerce marketing. Experience with Amazon or other marketplace platforms is strongly preferred.

This role will work within the Marketing department across multiple brands, multiple product categories, and multiple projects at the same time. We need someone who can move quickly, stay organized, communicate clearly, and enjoy working in a fast-paced, collaborative environment where marketing directly supports sales, product launches, brand growth, and customer education.

Our Brands

• In The Ditch® Towing Products
• Razorback Offroad RBO® Products
• Fish Fighter® Products
• Inventive® Products

What You Will Do

• Support digital marketing campaigns across email, SMS, social media, paid ads, e-commerce, Amazon, and brand websites.
• Design digital and print marketing assets including email graphics, social media posts, web banners, product graphics, campaign visuals, ads, sales materials, and promotional pieces.
• Build, schedule, test, and monitor email campaigns across multiple brands.
• Assist with SMS marketing campaigns, including campaign setup, segmentation, messaging, and performance tracking.
• Create and schedule social media content for Facebook, Instagram, YouTube, LinkedIn, and other relevant platforms.
• Support paid digital advertising efforts, including Google Ads, Google Shopping, product feeds, Meta ads, and campaign performance reporting.
• Help manage product listings, creative assets, content, and promotional updates for Shopify, WordPress/WooCommerce, Amazon, and other e-commerce channels.
• Work with the Marketing team to keep product pages, landing pages, campaign pages, blogs, and online listings accurate and up to date.
• Assist with SEO-focused content updates, product descriptions, image optimization, keyword-friendly copy, and basic website content improvements.
• Track campaign performance and help report on key metrics such as traffic, engagement, email opens/clicks, conversions, ad performance, and e-commerce sales activity.
• Collaborate with Sales, Engineering, Product, and Operations to gather accurate product information and turn it into clear, customer-friendly marketing.
• Help maintain brand consistency across multiple companies, websites, campaigns, and sales channels.

Required Qualifications

• 3+ years of digital marketing experience, preferably in e-commerce, product marketing, manufacturing, outdoor, automotive, towing, powersports, industrial, or related industries.
• Graphic design experience with a strong eye for layout, typography, branding, and visual communication.
• Experience using Adobe Creative Cloud, Canva, Figma, or similar design tools.
• Experience building and managing email marketing campaigns.
• Experience creating and scheduling social media content for business accounts.
• Working knowledge of Google Ads, Google Analytics, Google Merchant Center, Google Shopping, or similar digital advertising tools.
• Experience working in WordPress and Shopify, including updating pages, products, images, blogs, landing pages, and campaign content.
• Basic understanding of e-commerce platforms, product listings, product data, online merchandising, and conversion-focused content.
• Strong writing and editing skills with the ability to create clear product-focused marketing copy.
• Highly organized and able to manage multiple brands, deadlines, campaigns, and priorities at the same time.
• Detail-oriented and comfortable checking product information, pricing, links, creative assets, and campaign details before launch.
• Comfortable learning new software, marketing tools, e-commerce platforms, and internal systems.
• Self-motivated team player who can work independently while staying aligned with the larger Marketing team.
• Able to work onsite at the Mountain Home, Idaho facility on a full-time, daily basis – this role is not remote or hybrid.

Preferred Qualifications

• Experience