Digital Marketing Specialist I (PT) - Campaigns & Automation

College of DuPage; Glen Ellyn (IL); On-site; USD 27,000 - 39,000; Part time

Job summary

College of DuPage in Glen Ellyn, IL, seeks a part-time Digital Marketing Specialist I to implement and monitor digital marketing campaigns across email, text messaging, paid social, search, and display channels. The role uses Salesforce Marketing Cloud to create campaigns, journeys, and reports, contributing to enrollment growth and brand consistency.

The position requires 1–2 years in digital marketing, with preferred experience in higher education and with Salesforce Marketing Cloud / Pardot,

Qualifications

• Associate degree in marketing or digital media required.
• Bachelor's degree in marketing or digital media preferred.
• Google AdWords/Analytics certifications preferred.
• 1–2 years of digital marketing experience required.
• Experience with Salesforce Marketing Cloud / Pardot preferred.
• Experience with analytics tools (Google Analytics, Trends, AdWords, SEMRush).
• Familiarity with HTML/CSS and SQL development and constraints.

Responsibilities

• Executes database marketing automation, email, texting, paid social, search and display campaigns.
• Participates in brainstorming enrollment growth strategies via digital marketing.
• Stays up-to-date with emerging digital marketing trends and technologies.
• Writes content used in assigned media channels.
• Ensures content and design consistency with COD's voice and brand.
• Monitors analytics for assigned campaigns and updates reports as directed.
• Implements, tests, and deploys new campaigns and automated journeys; maintains existing campaigns.
• Monitors COD profiles on Naviance, Hobsons, and Niche.
• Other related duties as assigned.

Skills

Digital marketing

Email marketing

Campaign management

Content writing

Education

Associate degree in marketing or digital media

Bachelor's degree in marketing or digital media

Tools

Salesforce Marketing Cloud

Pardot

Google Analytics

Google Ads

SEMrush

HTML/CSS

SQL

Job description

College of DuPage in Glen Ellyn, IL, seeks a part-time Digital Marketing Specialist I to implement and monitor digital marketing campaigns across email, text messaging, paid social, search, and display channels. The role uses Salesforce Marketing Cloud to create campaigns, journeys, and reports, contributing to enrollment growth and brand consistency.

The position requires 1–2 years in digital marketing, with preferred experience in higher education and with Salesforce Marketing Cloud / Pardot,