Digital Marketing Specialist - Growth & Campaigns

Bahama Buck's; Lubbock (TX); On-site; USD 42,000 - 64,000; Full time

Job summary

Bahama Buck’s is seeking a Digital Marketing Specialist to manage our online presence and drive data-informed campaigns that boost ROI and guest traffic. You will oversee national digital initiatives, social media, paid ads, content strategy, SEO, and online reputation management.

The role collaborates across departments and with franchisees to deliver scalable local marketing solutions while ensuring brand integrity and operational excellence.

Qualifications

• Bachelor’s degree in Digital Media, Marketing, Communications, or related field preferred.

Responsibilities

• Support the development and execution of digital marketing strategies across paid and organic channels.
• Monitor KPIs, reporting rhythms, and performance data to identify insights and opportunities.
• Collaborate cross-functionally to ensure digital initiatives support broader marketing and company goals.
• Support scalable local digital advertising solutions for franchisees.
• Maintain accurate shop listings and support SEO initiatives.
• Coordinate content shoots with creative and video teams.
• Produce photography, short-form video, and blog content as needed.
• Provide digital marketing guidance to franchisees.

Skills

Digital marketing

Social media management

SEO

GA4

Photography

Videography

Copywriting

Adobe Creative Suite

Content ideation

Multi-channel campaigns

Education

Bachelor’s degree in Digital Media/Marketing/Communications

High school diploma or GED

Tools

Facebook

Instagram

TikTok

Pinterest

LinkedIn

YouTube

Google Business Profile Manager

Meta Business Suite

GA4

Adobe Creative Suite

Job description

Bahama Buck’s is seeking a Digital Marketing Specialist to manage our online presence and drive data-informed campaigns that boost ROI and guest traffic. You will oversee national digital initiatives, social media, paid ads, content strategy, SEO, and online reputation management.

The role collaborates across departments and with franchisees to deliver scalable local marketing solutions while ensuring brand integrity and operational excellence.