Digital Marketing Specialist for Franchise Growth

Bahama Bucks Franchise Corp; Idalou (TX); On-site; USD 52,000 - 76,000; Full time

Job summary

Bahama Buck's Franchise Corp. is seeking a Digital Marketing Specialist to manage our online presence and execute data-informed digital campaigns that drive guest traffic and ROI.

You will support national initiatives across social, paid media, SEO, and reputation, while collaborating with franchisees to deliver scalable local marketing solutions. The ideal candidate is analytical, creative, and highly organized, with experience in social media, SEO, content creation, analytics tools, and

Qualifications

• Bachelor's degree in Digital Media, Marketing, Communications or related field preferred; high school diploma or GED acceptable
• 1–3 years of digital marketing experience; multi-location or franchise brand experience preferred
• Working knowledge of digital marketing strategy, local search, online customer acquisition, and engagement
• Experience executing and optimizing paid digital campaigns
• Proficient in social media management tools and platforms including Facebook, Instagram, TikTok, Pinterest, LinkedIn, YouTube, Google Business Profile Manager, and Meta Business Suite
• Experience with SEO, GA4, and web content management preferred
• Photography and videography experience preferred; strong understanding of content direction
• Experience creating short-form video content for Reels/TikTok
• Strong copywriting and editing skills
• Experience with Adobe Creative Suite preferred
• Must be self-directed, highly organized, detail-oriented, and able to manage multiple digital projects simultaneously

Responsibilities

• Develop and execute digital marketing strategies across paid and organic channels
• Monitor KPIs, reporting rhythms, and performance data to identify insights and opportunities
• Collaborate cross-functionally to support marketing and company goals
• Support scalable local digital advertising solutions for franchisees
• Build, manage, and optimize paid digital campaigns across Meta, TikTok, Pinterest, Google, and emerging platforms
• Monitor budgets, pacing, targeting, and campaign performance using guest and platform data
• Assist with campaign post-mortems and communicate performance insights and recommendations
• Build and maintain content calendars, monitor engagement, and respond to guest interactions
• Monitor emerging social trends and recommend opportunities for the brand
• Maintain accurate shop listings across Google, Facebook, Apple, and Yelp; support quarterly audits
• Support bahamabucks.com content updates and SEO initiatives
• Coordinate content shoots with creative and video teams
• Produce photography, short-form video, and blog content as needed
• Provide digital marketing guidance, training, and support to franchisees
• Maintain access to local shop accounts and respond to digital-related questions

Skills

Digital Strategy

Paid Campaigns

SEO/Content

Analytics

Education

Bachelor's degree in Digital Media/Marketing

Tools

Meta Business Suite

GA4

CMS

Job description

Bahama Buck's Franchise Corp. is seeking a Digital Marketing Specialist to manage our online presence and execute data-informed digital campaigns that drive guest traffic and ROI.

You will support national initiatives across social, paid media, SEO, and reputation, while collaborating with franchisees to deliver scalable local marketing solutions. The ideal candidate is analytical, creative, and highly organized, with experience in social media, SEO, content creation, analytics tools, and