Digital Marketing Specialist - FMCG E-commerce

Placements24; Willows (CA); Remote; USD 40,000 - 70,000; Full time

Benefits offered by this job

Performance-based bonuses

Fully remote work

Professional development opportunities

Home office stipend

Collaborative virtual team environment

Job summary

Placements24 is seeking a Digital Marketing Specialist for a fast-growing FMCG client. This fully remote role allows you to work from anywhere in South Africa, developing and executing digital marketing strategies to drive online sales and enhance brand presence across e-commerce platforms.

The ideal candidate has 2-4 years of digital marketing experience, with proven success in paid search and social ads, strong SEO/SEM, content marketing, and analytics tools like Google Analytics.

Qualifications

• A Bachelor's degree in Marketing, Digital Communications, or a related field.
• 2-4 years of proven experience in digital marketing, with a focus on e-commerce and FMCG.
• Demonstrable success in managing and optimizing paid search and social media advertising campaigns.
• Strong understanding of SEO, SEM, content marketing, and email marketing principles.
• Proficiency with digital analytics tools (e.g., Google Analytics) and marketing automation platforms.
• Excellent written and verbal communication skills, with a keen eye for detail.
• Ability to work independently, manage time effectively, and meet deadlines in a remote setting.
• A passion for digital innovation and staying current with marketing trends.

Responsibilities

• Develop and implement comprehensive digital marketing strategies to drive traffic, engagement, and conversions for FMCG products sold online.
• Manage and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Ads, and Instagram Ads.
• Create and curate engaging content for social media, email marketing campaigns, and website landing pages.
• Conduct SEO research and implement strategies to improve organic search rankings for key products and categories.
• Analyse digital marketing campaign performance using tools like Google Analytics, SEMrush, and social media analytics.
• Identify target audiences and devise strategies to reach them through various digital channels.
• Monitor competitor activities and industry trends to identify new opportunities for growth.
• Collaborate with the e-commerce team to ensure a seamless customer journey from discovery to purchase.
• Provide regular reports on digital marketing performance, insights, and recommendations for improvement.

Skills

Digital marketing strategy

SEO/SEM

Analytics

Content marketing

Email marketing

Paid advertising

Education

Bachelor's degree in Marketing or Digital Communications

Tools

Google Ads

Facebook/Instagram Ads

Google Analytics

SEMrush

Marketing automation

Job description

About the Role

Our client, a fast-growing innovator in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a highly motivated and skilled Digital Marketing Specialist to join their dynamic team. This is a fully remote position, offering the flexibility to work from anywhere within South Africa. You will be instrumental in developing and executing cutting-edge digital marketing strategies to drive online sales and enhance brand presence across various e-commerce platforms. The ideal candidate possesses a strong understanding of digital channels, data analytics, and the unique dynamics of the FMCG e-commerce landscape. If you are passionate about digital growth, data-driven marketing, and thrive in a remote-first environment, this role presents a fantastic opportunity.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies to drive traffic, engagement, and conversions for FMCG products sold online.
• Manage and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Ads, and Instagram Ads.
• Create and curate engaging content for social media, email marketing campaigns, and website landing pages.
• Conduct SEO research and implement strategies to improve organic search rankings for key products and categories.
• Analyse digital marketing campaign performance using tools like Google Analytics, SEMrush, and social media analytics.
• Identify target audiences and devise strategies to reach them through various digital channels.
• Monitor competitor activities and industry trends to identify new opportunities for growth.
• Collaborate with the e-commerce team to ensure a seamless customer journey from discovery to purchase.
• Provide regular reports on digital marketing performance, insights, and recommendations for improvement.

Requirements

• A Bachelor's degree in Marketing, Digital Communications, or a related field.
• 2-4 years of proven experience in digital marketing, with a focus on e-commerce and the FMCG sector.
• Demonstrable success in managing and optimizing paid search and social media advertising campaigns.
• Strong understanding of SEO, SEM, content marketing, and email marketing principles.
• Proficiency with digital analytics tools (e.g., Google Analytics) and marketing automation platforms.
• Excellent written and verbal communication skills, with a keen eye for detail.
• Ability to work independently, manage time effectively, and meet deadlines in a remote setting.
• A passion for digital innovation and staying current with marketing trends.

Benefits

• Competitive salary and performance-based bonuses.
• Fully remote work arrangement, offering excellent work-life balance.
• Opportunities for professional development and upskilling in digital marketing.
• Contribution towards home office setup.
• A collaborative and forward-thinking virtual team environment.
• Chance to work with innovative FMCG brands.