Digital Marketing Specialist - FMCG E-commerce

Placements24; East End (United States Virgin Islands); Hybrid; USD 70,000 - 100,000; Full time

Benefits offered by this job

Home office stipend

Remote-first

Flexible hours

Brand growth opportunities

Job summary

Placements24 is seeking a results-oriented Digital Marketing Specialist to drive online sales and brand presence for FMCG products in a remote-first role. You will lead strategies to optimize e-commerce performance and customer acquisition from anywhere in the world.

You will manage paid campaigns on Google Ads and social channels, create compelling content, and analyze data to maximize ROI while collaborating with a virtual team. This is a growth-focused role with flexible hours and remote work.

Qualifications

• Bachelor's degree in Digital Marketing, Marketing, Communications, or a related field
• 3+ years of experience in digital marketing, with a focus on e-commerce and FMCG brands
• Proven experience managing successful paid advertising campaigns (SEM, Social Media Ads)
• Strong understanding of SEO, content marketing, email marketing, and social media marketing principles
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, and email marketing platforms
• Excellent analytical skills and the ability to translate data into actionable insights for a remote team

Responsibilities

• Develop and implement comprehensive digital marketing strategies to drive traffic, conversions, and customer engagement for e-commerce platforms.
• Manage and optimize paid advertising campaigns across Google Ads, social media platforms, and other digital channels.
• Create engaging and compelling content for social media, email marketing, and website to promote FMCG products.
• Analyze website traffic, campaign performance, and customer behavior using analytics tools (e.g., Google Analytics) to identify trends and opportunities.
• Collaborate with creative teams to develop visually appealing digital assets and marketing materials.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices within the FMCG e-commerce space.

Skills

Digital marketing

E-commerce

Analytics

Remote collaboration

Education

Bachelor's degree in Digital Marketing or related field

Tools

Google Analytics

Google Ads

Facebook Ads Manager

Email marketing platforms

Job description

About the Role

Our client is seeking a results-oriented Digital Marketing Specialist to drive online sales and brand presence for their FMCG products, operating in a remote-first capacity. This role is vital for developing and executing innovative digital marketing strategies across various platforms to enhance customer acquisition, engagement, and retention. You will focus on optimizing e-commerce performance, managing digital advertising campaigns, and leveraging data analytics to inform strategy and maximize ROI. This is an excellent opportunity for a digital marketing expert passionate about the FMCG sector to shape the online customer journey and contribute significantly to the company's digital growth from anywhere in South Africa , ensuring compelling online brand experiences and driving online revenue streams effectively.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies to drive traffic, conversions, and customer engagement for e-commerce platforms.
• Manage and optimize paid advertising campaigns across Google Ads, social media platforms, and other digital channels.
• Create engaging and compelling content for social media, email marketing, and website to promote FMCG products.
• Analyze website traffic, campaign performance, and customer behavior using analytics tools (e.g., Google Analytics) to identify trends and opportunities.
• Collaborate with creative teams to develop visually appealing digital assets and marketing materials.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices within the FMCG e-commerce space.

Requirements

• Bachelor's degree in Digital Marketing, Marketing, Communications, or a related field.
• 3+ years of experience in digital marketing, with a focus on e-commerce and FMCG brands.
• Proven experience managing successful paid advertising campaigns (SEM, Social Media Ads).
• Strong understanding of SEO, content marketing, email marketing, and social media marketing principles.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, and email marketing platforms.
• Excellent analytical skills and the ability to translate data into actionable insights for a remote team.

Benefits

• Competitive salary commensurate with experience.
• Flexible working hours and the ability to work remotely from anywhere.
• Opportunity to work with a forward-thinking company in the dynamic FMCG sector.
• Contribution towards home office setup and internet expenses.
• Collaborative and supportive virtual team environment.