Digital Marketing & E-commerce Specialist

Placements24

Willows (CA)

Hybrid

USD 60,000 - 90,000

Full time

2 days ago

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Benefits offered by this job

Competitive salary

Remote option

Medical aid

Retirement fund

Professional development

Dynamic team culture Welkom

Job summary

Placements24 is seeking a Digital Marketing & E-commerce Specialist to drive online presence and sales from Welkom. You will create and execute digital campaigns, optimize the ecommerce experience, and help grow brand awareness and leads.

The role emphasizes SEO, SEM, content marketing and social media strategy, with tools like Google Analytics and Google Ads. Flexible working arrangements including a remote option are offered, along with a supportive, growth-oriented team.

Qualifications

Bachelor's degree in Marketing, Digital Media or related field, or equivalent work experience.
Proven experience in digital marketing and e-commerce operations.
Strong SEO, SEM, content marketing and social media strategy skills.
Proficiency with Google Analytics, Google Ads and social media management tools.
Excellent communication, copywriting, and analytical abilities.

Responsibilities

Plan, execute, and manage digital marketing campaigns across channels such as social media, email, and paid search.
Optimize the ecommerce website for user experience, conversion rates and SEO visibility.
Develop and curate engaging content for the website, blog, and social media.
Monitor and analyze website traffic, sales data, and campaign performance using analytics tools.
Manage social media community engagement, responding to comments and messages promptly.
Stay informed about the latest digital marketing and e-commerce trends and technologies.

Skills

Digital Marketing

E-commerce

SEO

SEM

Content Marketing

Social Media Strategy

Google Analytics

Google Ads

Copywriting

Analytics

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Google Ads

Social Media Management Tools

Job description

About the Role

Our client is seeking a talented Digital Marketing & E-commerce Specialist to drive their online presence and sales efforts from Welkom . This role focuses on creating and executing effective digital marketing campaigns and optimizing the e-commerce experience for customers. You will be instrumental in increasing brand awareness, generating leads, and ultimately boosting online sales through strategic digital initiatives. This is an exciting opportunity to join a forward-thinking company and contribute directly to its online success, working in a collaborative and innovative environment.

Key Responsibilities

Plan, execute, and manage digital marketing campaigns across various channels, including social media, email, and paid search.
Optimize the e-commerce website for user experience, conversion rates, and search engine visibility.
Develop and curate engaging content for the company website, blog, and social media platforms.
Monitor and analyze website traffic, sales data, and campaign performance using tools like Google Analytics.
Manage social media community engagement, responding to comments and messages promptly.
Stay informed about the latest digital marketing and e-commerce trends and technologies.

Requirements

Proven experience in digital marketing and e-commerce operations.
Strong understanding of SEO, SEM, content marketing, and social media strategy.
Proficiency with digital marketing tools, including Google Analytics, Google Ads, and social media management platforms.
Experience in managing e-commerce platforms and optimizing online sales funnels.
Excellent communication, copywriting, and analytical skills.
A Bachelor's degree in Marketing, Digital Media, or a related field, or equivalent work experience.

Benefits