Digital Marketing Specialist

Placements24; Willows (CA); Hybrid; USD 60,000 - 90,000; Full time

Benefits offered by this job

Home office setup allowance

Health insurance

Professional development opportunities

Bonuses based on performance

Collaborative virtual team environment

Job summary

Placements24 is seeking a talented Digital Marketing Specialist to join a fully remote team focused on FMCG products. You will drive brand presence, engagement, and sales through comprehensive digital campaigns across SEO, SEM, social media, email, and content creation.

Responsibilities include developing strategies, optimizing SEO/SEM, creating content, and analyzing campaign performance with Google Analytics.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• 3–5 years of experience in digital marketing, with FMCG focus.
• Proven SEO, SEM, social media, and email marketing experience.

Responsibilities

• Develop and execute digital marketing strategies to increase brand awareness and customer acquisition for FMCG products.
• Manage and optimize SEO and SEM campaigns.
• Create engaging content for social media, newsletters, and website blogs.
• Monitor, analyze, and report campaign performance using Google Analytics.
• Collaborate with creative teams to ensure brand consistency across digital channels.
• Stay up-to-date with digital marketing trends, technologies, and best practices.

Skills

SEO

SEM

Social media

Email marketing

Content creation

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Google Analytics

Google Ads

Social media management tools

Job description

About the Role

Our client is seeking a talented and innovative Digital Marketing Specialist to join their fully remote team, focusing on the FMCG sector. This role is essential for driving online brand presence, customer engagement, and sales growth through effective digital strategies. You will be responsible for managing and executing various digital marketing campaigns, including SEO, SEM, social media, email marketing, and content creation. This is a fantastic opportunity for a digital marketing expert who thrives on creating compelling online experiences and achieving measurable results in a flexible, remote-first setting.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies to increase brand awareness and customer acquisition for FMCG products.
• Manage and optimize Search Engine Optimization (SEO) and Search Engine Marketing (SEM) campaigns.
• Create engaging content for social media platforms, email newsletters, and website blogs.
• Monitor, analyze, and report on the performance of all digital marketing campaigns using tools like Google Analytics.
• Collaborate with creative teams and stakeholders to ensure brand consistency across all digital channels.
• Stay up-to-date with the latest digital marketing trends, technologies, and best practices.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• 3-5 years of experience in digital marketing, with a strong focus on the FMCG industry.
• Proven experience with SEO, SEM, social media marketing, and email marketing platforms.
• Proficiency in Google Analytics, Google Ads, and social media management tools.
• Excellent copywriting, content creation, and analytical skills.
• Demonstrated ability to manage multiple projects and deliver results in a remote setting.

Benefits

• Competitive annual salary with performance-based bonuses.
• Fully remote work arrangement with a home office setup allowance.
• Comprehensive health insurance package.
• Professional development opportunities, including online courses and certifications.
• A collaborative and forward-thinking virtual team environment.