Digital Marketing Specialist - FMCG (Remote)

Placements24; Willows (CA); Hybrid; USD 65,000 - 95,000; Full time

Benefits offered by this job

Health benefits

Professional development budget

Remote work flexibility

Job summary

Placements24 is seeking a creative and data-driven Digital Marketing Specialist to lead online presence for FMCG brands in a fully remote role.

You will develop and execute campaigns across SEO, SEM, social, email, and content, and analyze performance using analytics tools. Collaborate with teams to ensure brand consistency and impactful messaging across markets.

Qualifications

• Proven working experience in digital marketing, preferably FMCG.
• Demonstrable experience leading and managing SEO/SEM, email, social media, and display campaigns.
• Solid knowledge of website analytics tools (e.g., Google Analytics).
• Excellent content creation and copywriting skills.
• Ability to work independently and manage multiple projects remotely.

Responsibilities

• Develop, implement, and manage digital marketing campaigns across channels.
• Create engaging content tailored for different platforms and audiences.
• Analyze campaign performance and provide insights and recommendations.
• Manage social media accounts and foster brand loyalty.
• Collaborate with internal teams to ensure brand consistency.

Skills

Digital marketing

SEO/SEM

Analytics

Content creation

Remote work

Campaign management

Tools

Google Analytics

Google Ads

Social media tools

Job description

About the Role

Our client is seeking a creative and data-driven Digital Marketing Specialist to drive their online presence for their FMCG brands. This is a fully remote position, allowing you to contribute from anywhere. You will be responsible for developing and executing digital marketing campaigns across various platforms to enhance brand awareness, engage target audiences, and drive online sales. The ideal candidate is passionate about digital trends, possesses strong analytical skills, and thrives in a remote work environment, bringing innovative strategies to the forefront of our client's digital engagement efforts, supporting their presence in markets like Welkom and beyond.

Key Responsibilities

• Develop, implement, and manage digital marketing campaigns across channels such as SEO, SEM, social media, email, and content marketing.
• Create engaging and compelling content tailored for different digital platforms and target audiences.
• Analyze campaign performance using analytics tools and provide regular reports with insights and recommendations.
• Manage social media accounts, fostering community engagement and brand loyalty.
• Collaborate with internal teams to ensure brand consistency and marketing message alignment.
• Stay updated with the latest digital marketing trends and technologies to optimize strategies.

Requirements

• Proven working experience in digital marketing, preferably within the FMCG sector .
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and display advertising campaigns.
• Solid knowledge of website analytics tools (e.g., Google Analytics).
• Excellent content creation and copywriting skills.
• Ability to work independently and manage multiple projects remotely.
• Strong understanding of consumer behavior and digital marketing best practices.

Benefits

• Competitive salary and remote work flexibility.
• Comprehensive health and wellness benefits package.
• Generous budget for professional development and online courses.
• Opportunity to work with exciting FMCG brands and shape their digital future.
• A collaborative and supportive virtual team environment.