Digital Marketing Specialist - Flexible Hours, Data-Driven Growth

The University of North Carolina; Reese (MI); On-site; USD 42,000 - 52,000; Full time

Job summary

The Digital Marketing Specialist role at The University of North Carolina Charlotte's Graduate School focuses on developing and executing data-driven digital marketing strategies to promote programs and initiatives. You will optimize the online presence, drive lead generation through paid and organic channels, and leverage analytics to measure enrollment success.

Responsibilities include website management, email marketing, SEO/geo strategies, and paid campaigns across Google Ads, LinkedIn, and

Qualifications

• Bachelor’s degree from an accredited university.
• Experience managing digital-first marketing campaigns; higher education experience is a plus.
• Strong command of CMS, Google Analytics, SEO tools, and PPC ad managers.
• Analytical mindset with ability to translate data into actionable insights and content.

Responsibilities

• Website management and optimization focused on UX, WCAG accessibility, and CRO.
• Email marketing and automation to move prospects through the enrollment funnel.
• SEO and GEO strategies; on-page optimization and keyword research for visibility.
• Plan and manage paid campaigns on Google Ads, LinkedIn, and Meta.
• Monitor analytics and report KPIs, ROI, and acquisition.

Skills

Digital Marketing

Campaign Management

CMS platforms

Google Analytics

SEO

PPC

CRM platforms

Data Analysis

Copywriting

Education

Bachelor’s degree

Tools

CRM platforms

Google Ads

LinkedIn Ads / Meta Ads

Hotjar

SEO tools

Job description

The Digital Marketing Specialist role at The University of North Carolina Charlotte's Graduate School focuses on developing and executing data-driven digital marketing strategies to promote programs and initiatives. You will optimize the online presence, drive lead generation through paid and organic channels, and leverage analytics to measure enrollment success.

Responsibilities include website management, email marketing, SEO/geo strategies, and paid campaigns across Google Ads, LinkedIn, and