Digital Marketing Specialist

University of North Carolina - Charlotte; Charlotte (NC); On-site; USD 42,000 - 52,000; Full time

Job summary

The University of North Carolina at Charlotte is seeking a Digital Marketing Specialist to craft and execute data-driven digital marketing strategies for the Graduate School. You will optimize online presence, manage paid and organic channels, and leverage analytics to drive enrollment success.

Responsibilities include SEO/geo strategies, email marketing, marketing automation, and CRO. You will work with CMS, CRM, and marketing platforms to ensure seamless integrations and measurable ROI.

Qualifications

• Bachelor’s degree required; marketing/communications experience preferred.
• Experience designing and executing data-driven digital marketing strategies.

Responsibilities

• Develop and execute data-driven digital marketing strategies for Graduate School programs.
• Optimize online presence and convert visitors through UX improvements and CRO.
• Plan and manage paid search/display campaigns (Google Ads, LinkedIn, Meta).
• Design targeted email marketing campaigns and optimize automation workflows.
• Use analytics (Google Analytics/Hotjar) to measure enrollment outcomes and report KPIs.

Skills

Digital Marketing

UX

CRO

Email Marketing

Analytics

CMS

CRM

SEO

Education

Bachelor’s degree

Tools

Google Analytics

SEO tools

PPC platforms

CMS platforms

CRM systems

Job description

The University of North Carolina at Charlotte is hiring a Digital Marketing Specialist. This role involves developing and executing data-driven digital marketing strategies to promote the Graduate School's programs, optimizing the online presence, managing paid and organic channels, and leveraging analytics to measure enrollment success.

Highlights

• Manage and optimize website content focusing on UX, accessibility (WCAG compliance), and conversion rate optimization (CRO).
• Design and execute targeted email marketing campaigns and optimize marketing automation workflows.
• Develop and implement SEO and generative engine optimization (GEO) strategies, including keyword research and on-page optimizations.
• Plan, launch, and manage paid digital advertising campaigns on Google Ads, LinkedIn, and Meta platforms.
• Monitor and analyze website traffic and campaign performance using Google Analytics and Hotjar; report on KPIs and ROI.
• Create and distribute digital-first content using AI productivity tools tailored for specific audiences and channels.
• Manage technical marketing platforms ensuring integration between website, CRM, and advertising tools.
• Strong proficiency required in CMS platforms, Google Analytics, SEO tools, PPC ad managers; experience with higher-education CRM preferred.
• Requires a bachelor’s degree; marketing or communications experience preferred.
• Temporary full-time position with 40 hours/week, pay rate of $22.00 per hour, expected length of assignment is 11 months annually.