Enrollment-Driven Digital Marketing Specialist

Lipscomb University; Nashville (TN); On-site; USD 50,000 - 70,000; Full time

Job summary

An educational institution in Nashville is seeking a Digital Marketing Specialist to manage and optimize digital advertising campaigns. This role involves hands-on experience with platforms like Google Ads and Meta Ads, along with data analysis to drive enrollment growth. Ideal candidates have 1-3 years of experience and strong organizational skills. Join us to shape the future and impact students' lives through effective digital marketing.

Qualifications

• 1-3 years of experience in digital campaign management.
• Hands-on experience with Google Ads and Meta Ads preferred.
• Ability to manage multiple priorities effectively.

Responsibilities

• Build, launch, and manage digital advertising campaigns.
• Monitor performance and analyze results.
• Translate data into actionable insights.

Skills

Digital campaign management

Google Ads

Meta Ads

Data analysis

Strong organizational skills

Tools

GA4

Google Tag Manager

CRM platforms

Content Management Systems (CMS)

Job description

An educational institution in Nashville is seeking a Digital Marketing Specialist to manage and optimize digital advertising campaigns. This role involves hands-on experience with platforms like Google Ads and Meta Ads, along with data analysis to drive enrollment growth. Ideal candidates have 1-3 years of experience and strong organizational skills. Join us to shape the future and impact students' lives through effective digital marketing.