Digital Marketing Specialist

AgileGrid Solutions; United States; On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Health insurance

Retirement plans

Paid time off

Professional development

Wellness programs

Job summary

University Health is seeking a Digital Marketing Specialist to join our Corporate Communications & Experience Department. You will lead email campaigns, newsletters, SMS outreach, and website content to engage patients, communities, and stakeholders.

Working with the Digital Marketing Manager, you will analyze performance metrics, optimize campaigns, and produce clear, on-brand content. A Bachelor's degree and 5 years in communications or content writing are required.

Qualifications

• Bachelor's degree in communications, public relations, marketing, journalism, or related field.
• Minimum of five years in communications or content writing.
• Strong independent work capabilities and teamwork; multi-project management.
• Excellent analytical, strategic planning, and grammar/attention to detail; AP Style preferred.
• Experience with MailChimp, Bitly, and other marketing tools.
• Familiarity with website CMS and analytics platforms.

Responsibilities

• Leading the planning, development, and execution of email campaigns, newsletters, and digital communications.
• Curating and transforming complex information into engaging content for diverse audiences.
• Maintaining and scheduling email campaigns for timely delivery and engagement.
• Collaborating with the Digital Marketing Manager on SMS and phone outreach strategies.
• Developing scripts to support department programs and marketing initiatives.
• Monitoring, analyzing, and reporting on digital content performance metrics.
• Identifying opportunities for content enhancement and outreach optimization.
• Ensuring content aligns with branding, compliance, and best practices.

Skills

Digital marketing

Content writing

Analytical skills

Strategic planning

AP Style

Project management

Team collaboration

Education

Bachelor's degree

Tools

MailChimp

Bitly

CMS platforms

Analytics tools

Job description

About The Company

University Health is a leading healthcare provider committed to delivering exceptional medical services, innovative research, and comprehensive patient care. With a strong emphasis on community health and wellness, we strive to improve the quality of life for the populations we serve. Our organization fosters a collaborative environment that encourages continuous learning, professional development, and the integration of cutting-edge technology to enhance healthcare delivery. As a trusted name in the healthcare industry, University Health remains dedicated to maintaining the highest standards of clinical excellence, patient safety, and community engagement.

About The Role

We are seeking a dynamic Digital Marketing Specialist to join our Corporate Communications & Experience Department. In this role, you will serve as the primary lead for managing various digital communication channels aimed at engaging our community, patients, and stakeholders. Your responsibilities will include overseeing email marketing campaigns, e-newsletters, SMS outreach, phone call campaigns, and managing content for our public and secure websites. You will work closely with the Digital Marketing Manager to develop and execute strategic campaigns, analyze performance metrics, and optimize content to maximize outreach and engagement. This position offers an exciting opportunity to contribute to the organization’s mission by creating compelling digital content that informs, educates, and inspires our audience.

Qualifications

The ideal candidate will hold a Bachelor's degree in communications, public relations, marketing, journalism, or a related field. A minimum of five years of experience in communications or content writing is required, demonstrating a proven track record of managing digital content and campaigns. Strong independent work capabilities, excellent team collaboration skills, and the ability to handle multiple projects simultaneously are essential. Candidates should possess exceptional analytical skills, strategic planning abilities, and a keen eye for grammar and detail. Knowledge of AP Style writing is preferred. Experience with digital platforms such as MailChimp, Bitly, and other marketing tools is a plus, along with familiarity with website content management systems and analytics tools.

Responsibilities

• Leading the planning, development, and execution of email marketing campaigns, newsletters, and ad hoc digital communications.
• Curating and transforming complex information into engaging, consumer-friendly content tailored to various audiences.
• Maintaining and scheduling email campaigns to ensure timely delivery and optimal engagement.
• Collaborating with the Digital Marketing Manager to create and implement strategies for SMS and phone call outreach efforts.
• Developing scripts to support external department programs, marketing initiatives, and organizational campaigns.
• Monitoring, analyzing, and reporting on digital content performance metrics to inform ongoing improvements.
• Identifying opportunities for content enhancement and digital outreach optimization.
• Ensuring all digital content aligns with organizational branding, compliance standards, and best practices.

Benefits

University Health offers a comprehensive benefits package designed to support our employees' health, well-being, and professional growth. Benefits include competitive salary packages, health and dental insurance, retirement plans, paid time off, professional development opportunities, and access to wellness programs. We foster a supportive work environment that values diversity, inclusion, and work-life balance, ensuring our team members feel valued and empowered to succeed in their roles.

Equal Opportunity

University Health is an Equal Opportunity Employer. We are committed to creating an inclusive environment for all employees and applicants, regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, age, disability, or any other protected status. We believe in fostering a workplace that reflects the diverse communities we serve and promoting equal opportunities for career advancement and development.