Digital Marketing Specialist

Biomapas Group; United States; Sur place; USD 60 000 - 90 000; Plein temps

Avantages offerts par ce poste

Bonus on annual performance

Insurance (accident & travel)

Health insurance+

Remote work

Wellness benefits

Referral program

Workplace allowance

Team events

International team environment

Résumé du poste

Biomapas Group is seeking a Digital Marketing Specialist to support our global marketing plan, focusing on paid campaigns, SEO, the company website and email marketing. The role involves hands-on execution across digital, design, events, and communications within a small, growing team.

You will run LinkedIn and Google Ads campaigns, manage CMS content, email campaigns and CRM activities, and produce regular KPI reports.

Qualifications

• Degree in Marketing, Business, Communications or related field.
• 3-4 years in marketing, ideally B2B; life sciences or pharma services is a plus.
• At least 1-2 years hands-on experience running LinkedIn and/or Google Ads campaigns.
• Working knowledge of SEO, WordPress CMS and email marketing tools.
• Comfortable with analytics and reporting (GA4).
• Experience with CRM or marketing automation; Google Tag Manager is a bonus.
• Willingness to learn and apply AI tools for content and campaigns.
• Proficiency with Canva or Figma; Photoshop/Illustrator/video editing a plus.
• Strong MS Office skills; fluent English; strong organization and attention to detail.

Responsabilités

• Run and optimize paid campaigns on LinkedIn and Google Ads with testing and budget tracking
• Set up conversion tracking, landing pages and retargeting
• Update website content and support on-page SEO
• Manage email marketing campaigns and nurture emails
• Manage organic social media activities
• Support CRM and marketing automation for proper lead tracking
• Produce reports on digital channel performance against KPIs
• Coordinate marketing materials and content across channels
• Collaborate with freelancers and internal teams for campaigns and events

Connaissances

Campaign optimization

Content creation

Analytics

English fluency

Project management

Formation

Bachelor's degree in Marketing, Business, Communications or related field

Outils

WordPress

Canva

Figma

Google Ads

LinkedIn Ads

GA4

CRM

PowerPoint

Description du poste

Join our international team as a Digital Marketing Specialist.

Digital Marketing Specialist supports delivery of the Biomapas marketing plan, with a focus on digital channels. The role delivers and optimizes day-to-day digital activity, including paid campaigns, SEO, the website and email marketing.

It is also a broad, hands-on role. Alongside digital, the person will support design, events, internal and external communications, and marketing coordination across a small, growing team.

Key areas of responsibility and main tasks

Digital marketing:

• Run and optimize paid campaigns on LinkedIn and Google Ads, including targeting, A/B testing and tracking spend against budget
• Set up and maintain conversion tracking, landing pages and retargeting
• Update website content and support on-page and technical SEO
• Manage email marketing campaigns, including building, sending and tracking emails such as the monthly newsletter and nurture emails
• Manage organic social media day to day
• Support general CRM and marketing automation management so leads are tracked properly
• Produce regular reports on digital channel and campaign performance against agreed KPIs

Marketing and communications support:

• Execute marketing tasks in the Marketing Plan and maintain the marketing calendar
• Create day-to-day marketing materials in Canva, such as social graphics and simple collateral, and support sales presentation design in PowerPoint
• Brief and manage freelance designers on larger creative work, such as event stands, campaign assets and video.
• Write, proofread and edit content across different channels
• Coordinate events and exhibitions, including logistics, booth and stand materials, and keep marketing collateral stocked
• Coordinate marketing activities and brief and work with agencies, freelancers, PR companies, designers and web developers
• Support consistent internal and external communications, including internal comms with HR and communication on company initiatives

• Degree in Marketing, Business, Communications or a related field
• 3-4 years in marketing, ideally B2B; life sciences or pharma services is an advantage
• At least 1-2 years hands-on experience running LinkedIn and/or Google Ads campaigns
• Working knowledge of SEO, website CMS (e.g. WordPress) and email marketing tools
• Comfortable with analytics and reporting (e.g. GA4)
• Experience with CRM, marketing automation or Google Tag Manager is an advantage
• Willingness to embrace and learn AI tools for content, campaigns and analysis; existing experience is an advantage
• Confident with design tools such as Canva or Figma; Adobe Photoshop, Illustrator and video editing are an advantage
• Strong MS Office skills (Word, Excel, PowerPoint, Outlook)
• Fluent English, written and spoken
• Strong organization and ability to prioritize across many tasks
• Strong attention to detail and reliable delivery
• Clear communication and writing skillsHands-on and proactive; happy to pitch in across the team

• Professional growth and career opportunities
• International team and environment
• Bonus based on annual performance
• Personal accident and business trip insurance
• Additional health insurance
• Remote/home based
• Complimentary health and wellness benefits, such as influenza vaccines
• Rewarding referral policy
• Workplace establishment allowance (fully remote)
• Team building, global meetings, B active events