Director of Marketing

Empatica; Boston (MA); On-site; USD 150,000 - 210,000; Full time

Benefits offered by this job

Health Insurance

Employee stock options

Flexible working hours

Lunch program

Job summary

Empatica, a full-stack digital healthcare company, seeks a Marketing Director to own the US strategy end to end and drive growth. You’ll lead a team and budget, build a data-driven demand engine across B2B, B2C, and patient-facing segments, and work closely with Sales, Product, and Clinical teams.

You’ll oversee the marketing tech stack, CRO, and content that translates clinical evidence into trusted clinician and patient communications, while advancing our market presence.

Qualifications

• 8+ years in marketing with a track record in growth and demand generation.
• Experience building organic growth engines across SEO, content, and thought leadership.
• Proven ability to lead cross-functional teams and manage budgets in a tech/healthcare context.
• Strong data-driven mindset with comfort in measuring performance and ROI.
• Excellent written and spoken English with stakeholder management skills.

Responsibilities

• Develop and implement comprehensive marketing strategies for US growth, including organic and paid initiatives.
• Own the demand generation engine end to end—lead gen, ABM, lifecycle marketing, and nurture programs.
• Build the organic growth engine across SEO, content, and thought leadership to earn clinician and partner trust.
• Oversee marketing tech stack and website performance, driving CRO and automation (Salesforce, HubSpot, Pardot).
• Lead market research, analyze data, and translate insights into action; manage team objectives.
• Collaborate with Product, Sales, and Clinical teams to align go-to-market efforts.

Skills

Growth marketing

Demand generation

Team leadership

Analytics

B2B marketing

Content marketing

SEO content

Tools

Salesforce

HubSpot

Pardot

Google Analytics

Job description

Empatica

Empatica is a full-stack digital healthcare company and a pioneer in digital biomarker development and continuous patient monitoring driven by AI. Our platform consists of medical-grade smartwatches, software, physiological and behavioral digital biomarkers. Together they enable the continuous remote monitoring of human health across a range of conditions, through clinical-quality digital measurements.

Your ultimate call is to improve lives around the world, as part of a cross-functional teams who share knowledge and are eager to keep learning and pushing to create top-notch products that have a meaningful impact.

If you are looking to join a fast-paced growth environment and do meaningful work that can make a true impact in the world, then keep reading.

About the role

As Marketing Director, you will own Empatica's marketing strategy end to end, with a strong focus on growth and demand generation in the US market. You'll lead a team and a budget, build a data-driven demand engine across our B2B, B2C, and patient-facing segments, and work closely with Sales, Product and Clinical teams.

In addition, working together with other members from the Marketing Team you will be:

• Developing and implementing comprehensive marketing strategies - covering both organic and paid initiatives.
• Owning the demand generation engine end to end - driving lead generation, ABM initiatives, lifecycle marketing and nurture programs across the funnel, from first touch to conversion.
• Building the organic growth engine across SEO, content, and thought leadership, turning clinical evidence into content that earns trust with clinicians, patients, and pharma partners.
• Overseeing the marketing technology stack and website performance - ensuring the team drives continuous conversion rate optimization (CRO), SEO, and effective use of marketing automation platforms (e.g., Salesforce, HubSpot, Pardot) to scale acquisition efficiently.
• Managing market research collection, analysis, and interpretation of market data.
• Overseeing team members and ensuring their objectives are reached.
• Working closely with the Product team to produce marketing materials and programs.
• Undertaking continuous analysis of the competitive environment and consumer trends.
• Working closely with the Director of Communications to strengthen the company's market presence.
• Establishing and maintaining automated, accurate reporting of marketing KPIs, partnering with Business Operations to ensure data-driven decision-making across the team.

Must have:

• Solid knowledge of the digital health, medtech, or healthcare wearables industry
• Deep understanding of the US healthcare market, including buyer dynamics, reimbursement and payer considerations, and relevant marketing compliance (e.g., FDA promotional rules, HIPAA)
• Proven track record building organic growth engines across SEO, content, and thought leadership, ideally in a clinical or regulated setting
• Ability to turn clinical evidence and published research into content that earns trust with clinicians, patients, and pharma partners
• 8+ years of marketing experience, including 3+ years in a managerial role
• Proven expertise in growth marketing (paid or organic), with a track record of scaling acquisition and improving unit economics
• Hands-on or leadership experience with demand generation tactics - lead generation, lead scoring/nurturing, ABM, and lifecycle marketing automation
• Strong analytical skills: comfortable working with data to measure performance
• Excellent written and spoken English

Nice to have (we don't expect one candidate to have all of these):

• Experience in both B2B and B2C/B2B2C go-to-market models
• Experience marketing to clinicians, researchers, or patient communities
• Working knowledge of conversion rate optimization (CRO) and SEO principles, with experience overseeing website performance and marketing tech stack decisions
• Proven expertise in growth marketing and performance marketing, with a track record of scaling acquisition and improving unit economics
• Hands-on fluency with tools such as Google Analytics, HubSpot or Salesforce, and ad platforms (Google Ads, Meta, LinkedIn)
• Multiple opportunities to be challenged and step up your career in a fast-growth company in one of the hottest areas of tech
• Competitive salary
• Employee stock options - we want everyone who joins us to own part of the company and our success
• We have offices in Milan City Center and Downtown Boston
• Health Insurance
• Wellhub membership with access to gyms, online classes, personal training sessions, and nutrition plans
• Membership for mental health and wellness platforms
• Free healthy lunch every day
• Free Kindle and books
• Flexible working hours
• Personal learning and development budget
• Much more...