Digital Marketing Specialist

GForce Life Sciences; United States; On-site; USD 65,000 - 95,000; Full time

Job summary

GForce Life Sciences is seeking a Business Professional-Analyst, Market Research - Individual Contributor to support the Instruments Division with digital marketing across paid media, SEO, website updates, social media, and email campaigns. This contract role emphasizes analytics-driven performance reporting and cross-unit collaboration.

You will execute and optimize campaigns, manage content, and report insights using GA, Adobe Analytics, BrightEdge, and Marketo.

Qualifications

• Hands-on experience with paid media, SEM, and SEO.
• Proficiency with Google Analytics, Adobe Analytics, BrightEdge, Adobe Experience Manager, Marketo, and Hootsuite.
• Ability to independently launch campaigns, manage website updates, reporting, and digital content.
• Strong organization and communication within a matrixed environment.

Responsibilities

• Execute and optimize paid media campaigns across channels.
• Support SEO initiatives and website updates.
• Schedule and manage organic social media content and email campaigns.
• Use analytics tools to report performance and derive insights.
• Coordinate digital marketing activities across Communications and marketing teams.

Skills

Paid media

SEM

SEO

Content management

Analytics reporting

Tools

Google Analytics

Adobe Analytics

BrightEdge

Adobe Experience Manager

Marketo

Hootsuite

Job description

Our client has engaged GForce Life Sciences to provide a Business Professional-Analyst, Market Research - Individual Contributor. This contract role will support the Instruments Division and five of its business units, focusing on digital marketing efforts across paid media, SEO, website updates, social media, email marketing, and performance reporting.

RESPONSIBILITIES

• Execute and optimize paid search, paid social, and other digital media campaigns.
• Support SEO initiatives and website updates, including content implementation and performance enhancements.
• Schedule and manage organic social media content and assist with email marketing campaigns.
• Use analytics tools to report on campaign performance, identify trends, and recommend improvements.
• Coordinate digital marketing activities across Communications, Marketing Communications, commercial teams, and ED

MANDATORY REQUIREMENTS

• Hands-on experience with paid media, SEM, and SEO.
• Proficiency working in platforms such as Google Analytics, Adobe Analytics, BrightEdge, Adobe Experience Manager, Marketo, and Hootsuite or comparable tools.
• Ability to independently execute campaign launch, website updates, reporting, and digital content management.
• Strong organization, communication, attention to detail, and follow-through within a matrixed environment.