Digital Marketing Specialist

Evlo AI; Miami (FL); On-site; USD 60,000 - 90,000; Full time

Job summary

Evlo AI is seeking a Digital Marketing Specialist to own day-to-day paid and organic programs across search, social, and lifecycle channels, translating growth targets into weekly campaigns. The role sits at the intersection of demand generation and brand, managing budgets in Google Ads and Meta, and optimizing funnels in GA4.

You will collaborate with content and design to produce data-driven creative that converts, with a focus on measurable outcomes and scalable growth initiatives.

Qualifications

• 3–6 years of digital marketing experience in B2B or B2C tech.
• Hands-on with Google Ads, GA4, and at least one marketing automation platform (HubSpot, Marketo, or Braze).
• Working knowledge of SEO fundamentals, including keyword research and on-page optimization.
• Experience building landing pages and running structured A/B tests (Webflow, Unbounce, or Optimizely).
• Strong analytics skills: pivot tables and attribution modeling.
• Excellent project management across multiple concurrent campaigns.
• Bachelor's degree in marketing, communications, or related field, or equivalent practical experience.
• Bonus: HubSpot or Google Ads certifications; Salesforce Marketing Cloud; SQL or Looker skills; portfolio with results.

Responsibilities

• Build and manage paid search and paid social campaigns in Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager.
• Own SEO initiatives: audits, on-page optimization, and track rankings and organic traffic in Ahrefs and GA4.
• Develop email and nurture workflows in HubSpot or Marketo.
• Build landing pages and A/B tests using Webflow or Unbounce.
• Create and maintain dashboards that tie spend to MQLs, CAC, and pipeline.
• Coordinate with designers and content writers to produce campaign assets on schedule.
• Monitor trends in platform algorithms and benchmarks to adjust channels and budgets.

Skills

Google Ads

GA4

HubSpot

Marketo

Braze

SEO

Webflow

Unbounce

Optimizely

Pivot Tables

Attribution Modeling

Analytics

Project Management

Salesforce Marketing Cloud

SQL

Looker

Education

Bachelor's degree in marketing, communications, or related field

Tools

Ahrefs

HubSpot

Marketo

Braze

Webflow

Unbounce

Optimizely

GA4

LinkedIn Campaign Manager

Job description

About The Role

The Digital Marketing Specialist owns the day-to-day execution of paid and organic programs across search, social, and lifecycle channels, translating growth targets into campaigns that ship weekly.

This role sits at the intersection of demand generation and brand: managing budgets in Google Ads and Meta, optimizing funnels in GA4, and partnering with content and design to turn data into creative that converts.

Key Responsibilities

• Build and manage paid search and paid social campaigns in Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager, including keyword strategy, bidding, and budget pacing
• Own SEO initiatives: run technical and content audits, execute on-page optimizations, and track rankings and organic traffic in Ahrefs and GA4
• Develop email and nurture workflows in HubSpot or Marketo, from segmentation to copy and deployment
• Build landing pages and A/B tests using Webflow or Unbounce to improve conversion rates across the funnel
• Create and maintain reporting dashboards that tie channel spend to MQLs, CAC, and pipeline contribution
• Coordinate with designers and content writers to produce campaign assets on schedule and on brand
• Monitor trends in platform algorithms and industry benchmarks to recommend channel and budget shifts

What We Are Looking For

• 3-6 years of digital marketing experience in B2B or B2C tech, with measurable ownership of paid and organic channels
• Hands-on expertise with Google Ads, GA4, and at least one marketing automation platform (HubSpot, Marketo, or Braze)
• Working knowledge of SEO fundamentals, including keyword research, on-page optimization, and technical audit basics
• Experience building landing pages and running structured A/B tests (Webflow, Unbounce, or Optimizely)
• Strong analytical skills: comfortable with pivot tables, attribution models, and presenting performance data to leadership
• Excellent project management across multiple concurrent campaigns and stakeholders
• Bachelor's degree in marketing, communications, or related field, or equivalent practical experience
• Bonus: HubSpot or Google Ads certifications, experience with Marketing Cloud or Salesforce, SQL or Looker skills, and a portfolio of campaigns with documented results