Digital Marketing Specialist

Fullsteam Personnel, LLC; Texas; Hybrid; USD 50,000 - 60,000; Full time

Job summary

SYVO, a Fullsteam company, seeks a Digital Marketing Specialist passionate about performance marketing to drive results with data‑driven strategies. You will develop, execute, and optimize paid campaigns across Facebook, Instagram, Google, TikTok, and emerging channels to increase brand awareness, generate leads, and grow revenue.

The ideal candidate is organized, creative, and analytical, with hands‑on experience in PPC/SEM and social advertising, plus strong analytics skills.

Qualifications

• Proficient with web analytics platforms (Google Analytics) and data visualization tools (Google Data Studio).
• Collaborative team player who adapts quickly in fast‑paced environments.
• Bachelor’s degree in Marketing, Business, or related field preferred.
• 2+ years in digital marketing, focusing on paid advertising (PPC/SEM/social ads).
• Hands‑on campaign management on Facebook, Instagram, Google Ads, and TikTok.
• Strong understanding of CTR, CPA, ROAS, and conversion rates.
• Proficient with analytics/reporting tools (GA, Meta Ads Manager, Google Ads Manager).
• Excellent organizational skills with the ability to manage multiple campaigns.

Responsibilities

• Plan, execute, and optimize paid media campaigns across Facebook, Instagram, Google Ads, TikTok and other channels.
• Develop/test ad creatives and targeting strategies to maximize ROI.
• Monitor performance daily and apply optimizations to improve conversions and efficiency.
• Conduct keyword research, audience segmentation, and A/B testing.
• Collaborate with creative/content/product teams to align marketing goals.
• Analyze and report campaign performance using analytics dashboards.
• Stay ahead of digital marketing trends and platform updates.
• Manage budgets effectively while achieving targets.
• Ensure campaigns comply with brand guidelines and marketing strategy.

Skills

Web analytics

Data visualization

Team collaboration

Detail oriented

Education

Bachelor's degree in Marketing/Business

Tools

Google Analytics

Google Data Studio

Meta Ads Manager

Google Ads Manager

Facebook/Instagram Ads

Job description

It's fun to work in a company where people truly BELIEVE in what they're doing! Fullsteam is a leading provider of vertical software and embedded payments technology dedicated to helping businesses flourish by providing their customers with seamless experiences. With a dynamic and growing team of over 1,900 employees, we are committed to driving innovation and delivering best-in-class software and payment solutions that empower small and medium-sized businesses across numerous industries. Our purpose is to help our customers grow their businesses and delight their customers. Join us and be a part of a forward‑thinking company that values growth, excellence, and the success of our clients.

SYVO, a Fullsteam company, is a leading provider of software and digital marketing solutions for the bridal, prom, and formalwear retail industry. The company delivers industry‑specific technology solutions, including custom websites, eCommerce platforms, appointment scheduling, digital marketing services, and customer engagement tools that help retailers grow their businesses and enhance the customer experience. As part of the Fullsteam family, SYVO combines deep industry expertise with the resources, innovation, and stability of a growing technology organization dedicated to serving specialized markets.

As SYVO continues to grow, we are seeking a Digital Marketing Specialist who is passionate about performance marketing and eager to drive meaningful results through data‑driven advertising strategies. In this role, you will develop, execute, and optimize paid advertising campaigns across major digital platforms, including Facebook, Instagram, Google, TikTok, and emerging channels. You will play a key role in increasing brand awareness, generating qualified leads, and driving revenue growth through strategic, results‑oriented digital marketing initiatives. The ideal candidate is a highly organized, creative, and analytical marketer with experience across PPC, SEM, and social media advertising. They thrive in a fast‑paced environment, leverage data to inform decision‑making, and continuously seek opportunities to improve campaign performance and maximize return on investment. Preferred candidate will be Texas‑based, with availability for monthly to quarterly meetings in Austin.

Key Responsibilities

• Plan, execute, and manage paid media campaigns across platforms such as Facebook, Instagram, Google Ads, TikTok, and other digital channels


• Develop and test ad creatives, audience targeting strategies, and campaign structures to maximize ROI


• Monitor campaign performance daily, applying optimizations to improve conversion rates, cost efficiency, and overall effectiveness


• Conduct keyword research, audience segmentation, and A/B testing to refine campaign performance


• Collaborate with creative, content, and product teams to align marketing objectives and messaging


• Track, analyze, and report on campaign performance using analytics tools (e.g., Google Analytics, ad platform dashboards)


• Stay current on digital marketing trends, platform updates, and best practices in paid media and social advertising


• Manage advertising budgets efficiently while meeting performance targets


• Ensure campaigns align with brand guidelines and broader marketing strategies

Required Qualifications

• Proficiency in web analytics platforms, such as Google Analytics, and data visualization tools like Google Data Studio.


• A collaborative team player who thrives in fast‑paced environments and can adapt to rapidly changing priorities.


• Bachelor's degree in Marketing, Business, or a related field is preferred.


• 2+ years of experience in digital marketing, with a focus on paid advertising (PPC / SEM / social ads)


• Hands‑on experience managing campaigns on Facebook, Instagram, Google Ads, and TikTok


• Strong understanding of performance metrics such as CTR, CPA, ROAS, and conversion rates


• Proficiency with analytics and reporting tools (Google Analytics, Meta Ads Manager, Google Ads Manager, etc.)


• Excellent organizational skills with the ability to manage multiple campaigns simultaneously


• Strong attention to detail and a data‑driven mindset

Preferred Qualifications

• Experience marketing SaaS products or B2B offerings


• Familiarity with marketing automation tools and CRM platforms


• Basic knowledge of SEO, landing page optimization, and conversion rate optimization (CRO)


• Experience collaborating with designers and copywriters on ad creative development

Salary range: $50,000 - $60,000

Fullsteam supports an inclusive workplace that values diversity of thought, experience, and background. Fullsteam is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state, or local law.

Fullsteam: Leading the Evolution of Software and Payments

Fullsteam integrates modern and scalable payments technology with vertical software to create industry‑specific features and end‑to‑end business management systems. Fullsteam is a rapidly growing, dynamic, and exciting private equity‑backed software and payments company headquartered in Auburn, AL. The company was formed in 2018 by a core group of talented payments and software experts. Fullsteam is quickly expanding its operations through the acquisition of strategic portfolio companies that could benefit from our cutting‑edge software and payments platform.