Digital Marketing Specialist

Heatcraft Refrigeration Products; Stone Mountain (GA); On-site; USD 81,000 - 106,000; Full time

Benefits offered by this job

Tuition reimbursement

Medical insurance

Dental insurance

Vision insurance

401(k) retirement plan

Short-term disability

8 weeks paid birthing leave

2 weeks paid bonding leave

Job summary

Heatcraft Refrigeration Products is seeking a Digital Marketing Specialist to develop and implement digital strategies across websites, SEO, social media, and marketing automation. You will support end-to-end customer journeys, optimize conversion paths, and drive qualified leads.

You will work onsite in Stone Mountain, GA, leveraging Salesforce Marketing Cloud, Google Analytics, and creative tools to improve funnel performance and engagement.

Qualifications

• Bachelor’s degree in marketing or related field is preferred.
• At least 5 years of related experience in marketing communications with a strong digital focus.
• Proficiency in website management, SEO, social media marketing and UI/UX principles.
• Experience with digital analytics tools and Salesforce Marketing Cloud is preferred.

Responsibilities

• Plan and optimize digital experiences across the full customer journey.
• Develop and manage lead generation initiatives and conversion paths.
• Partner with sales and marketing to support funnel performance.
• Build and optimize email marketing and automation programs in Salesforce Marketing Cloud.
• Develop and manage SEO strategies to improve rankings and traffic.
• Customize digital advertising for local markets and analyze campaign metrics.
• Manage organic and paid social media to drive engagement and leads.
• Track digital performance using analytics and CRM data.

Skills

Digital marketing

SEO

Email marketing

Social media marketing

UI/UX

Lead generation

Campaign management

Content creation

Education

Bachelor’s degree in marketing or related field

Tools

Salesforce Marketing Cloud

Google Analytics

Illustrator

InDesign

Photoshop

Job description

Location: Stone Mountain, GA (100% Onsite)

As a Digital Marketing Specialist, you'll develop and implement marketing communication programs and digital strategies that effectively describe and promote the organization, its products and its services. This role places a strong emphasis on digital marketing, including website management, SEO, social media, mobile applications and user experience (UI/UX). This role also supports end-to-end customer journeys, from awareness through conversion, with a focus on lead generation, sales funnel performance and marketing automation.

• Plan and optimize digital experiences across the full customer journey, ensuring consistent messaging from first touch through lead capture and conversion.
• Develop and manage lead generation initiatives, including landing pages, gated content, email nurture programs and conversion paths aligned to the sales funnel.
• Partner with sales and marketing teams to support funnel performance through targeted campaigns, audience segmentation and lifecycle marketing.
• Build, execute and optimize email marketing and automation programs using Salesforce Marketing Cloud, including journeys, templates and audience management.
• Develop and manage SEO strategies to improve search engine rankings and drive organic traffic.
• Customize digital advertising campaigns for local markets and analyze campaign metrics to optimize performance.
• Manage organic and paid social media strategies to drive engagement, traffic and qualified leads across key platforms.
• Track and analyze digital performance across channels, including customer behavior, funnel drop-off and campaign ROI, using analytics and CRM data.

In order to be successful in this role, you will need to have the following:

• Bachelor’s degree in marketing, communications, digital media (is preferred) or an equivalent combination of education and experience is preferred or an equivalent combination of education and experience.
• At least 5 years of related experience in marketing communications, with a strong focus on digital marketing.
• Demonstrates expertise in website management, SEO optimization, social media marketing and user experience (UI/UX) principles.
• Proficiency in digital design tools such as Illustrator, InDesign, Photoshop and tools for website and mobile app development.
• Experience with digital analytics tools (e.g., Google Analytics) to monitor and improve campaign performance.
• Experience using Salesforce Marketing Cloud for email campaigns, automation and audience segmentation is strongly preferred.
• Strong written and verbal communication skills, with the ability to create engaging, impactful and user-centered content.
• Excellent project coordination skills, with the ability to collaborate effectively across internal teams and external partners.
• Hands‑on experience mapping and optimizing customer journeys across digital channels.
• Strong understanding of lead generation strategy, sales funnels and conversion optimization.
• Working knowledge of CRM‑driven marketing and collaboration with sales teams to support pipeline growth.
• Demonstrated experience managing and growing social media presence with a focus on performance, not just posting.

Compensation: This is a salaried exempt role. The starting salary range for this role and market is between $81,000 and $106,000 annually. Factors that may affect starting salary include geography/market and the skills, education, experience, and other qualifications of the successful candidate. Employees in this role are also eligible for an annual bonus in accordance with the terms of the Company’s applicable plan. Employees in this role are not eligible for overtime.

Benefits: Subject to applicable eligibility requirements, the following benefits are offered for this role: tuition reimbursement; medical, dental, and vision insurance; prescription drug coverage; 401(k) retirement plan; short‑term disability insurance; 8 weeks paid birthing leave; 2 weeks paid bonding leave; life and long‑term disability insurance.

Depending on date of hire, and subject to applicable eligibility requirements, new employees in this role also receive up to: 12 days paid time off, 2 paid well‑being days, 1 paid volunteer day, 10–11 paid holidays, and 3 floating holidays per year.

Disclaimers: The compensation and benefits information is accurate as of the date of this posting. Lennox reserves the right to modify this information at any time, with or without notice, subject to applicable law.