Senior Marketing Specialist

MK Search; Newnan (GA); On-site; USD 70,000 - 90,000; Full time

Job summary

A nationwide organization based in Newnan, Georgia, is seeking a Senior Marketing Specialist who excels in a collaborative, fast-paced environment. This role involves driving digital marketing initiatives, managing campaigns from planning to performance measurement, and working closely with various internal and external teams. Ideal candidates will have a Bachelor's degree in Marketing and 5+ years of digital marketing experience, with strong analytical and organizational skills. This full-time position offers an exciting opportunity in the marketing field.

Qualifications

• 5+ years of hands-on experience in digital marketing roles.
• Strong experience with CRM and marketing automation platforms.
• Proficient in managing websites using a CMS platform.

Responsibilities

• Partner with teams to plan and deliver digital initiatives.
• Own digital campaign execution from planning to measurement.
• Track and report on lead performance across channels.

Skills

Digital marketing execution

Strategic thinking

Data-driven decision-making

SEO tools proficiency

Organizational skills

Cross-functional collaboration

Education

Bachelor’s degree in Marketing, Analytics, Communications or related discipline

Tools

CRM platforms

Email marketing tools

CMS platforms

Analytics tools

Job description

We are partnering with a nationwide organization that is located in Newnan, Georgia, to hire a Senior Marketing Specialist who thrives in a fast-paced, collaborative environment. This role is focused on driving digital marketing initiatives across multiple business units while partnering closely with internal teams and external vendors to deliver measurable results.

The ideal candidate brings a strong blend of strategic thinking, hands-on execution, and data-driven decision-making.

Responsibilities

• Partner with internal marketing, sales, and leadership teams to plan and deliver digital initiatives aligned with business objectives
• Own digital campaign execution from planning through performance measurement, including defining success metrics and KPIs
• Track, analyze, and report on lead performance across digital channels
• Manage relationships with external agencies to ensure effective execution of paid media, SEO, web enhancements, and landing page strategies
• Evaluate data from multiple digital channels (email, paid and organic social, search, and web platforms) to guide optimization and future planning
• Develop audience-specific strategies tailored to the needs of different business lines
• Continuously assess campaign results and refine tactics to improve outcomes
• Review digital assets to ensure consistency, quality, and brand alignment
• Support governance and organization of digital assets, templates, and documentation
• Assist with virtual event planning and execution as needed
• Conduct research to support campaign development, market understanding, and strategic initiatives

Qualifications

• Bachelor’s degree in Marketing, Analytics, Communications, or a related discipline
• 5+ years of hands‑on experience in digital marketing roles
• Strong experience working with CRM and marketing automation platforms, as well as email marketing tools
• Proficiency managing and updating websites using a CMS platform
• Working knowledge of web analytics, SEO tools, tag management, and digital performance testing
• Solid understanding of social media platforms and paid/organic strategies
• Highly organized with strong attention to detail and a problem‑solving mindset
• Comfortable working cross‑functionally in a team‑oriented environment

Preferred Experience

• Background in agency or large, multi‑entity organizations
• Exposure to basic HTML/CSS
• Experience working with reporting or visualization tools
• Industry experience within technical, industrial, manufacturing, or related environments

Seniority Level

Mid‑Senior level

Employment Type

Full‑time

Job Function

Marketing

Industries

Executive Offices