Digital Marketing Specialist

Sprig Oral Health Technologies, Inc.; Rocklin (CA); Sur place; USD 70 000 - 85 000; Plein temps

Avantages offerts par ce poste

Medical, dental, vision, and life ins.

401(k) with company match

PTO/Vacation plan

Nine paid holidays

Employee Assistance Program with mind

Wellness program, onsite trainer, and

Résumé du poste

Sprig Oral Health Technologies, Inc. is seeking a Digital Marketing Specialist to plan, execute, and optimize multi‑channel campaigns that drive lead generation and pipeline growth.

You will manage day‑to‑day HubSpot marketing activities and partner with Marketing, Sales, Customer Success, Education, and agencies to ensure timely, on‑brand execution. The role requires hands‑on experience with HubSpot, WordPress, and analytics tools, plus a data‑driven mindset to improve performance.

Qualifications

• Bachelor's degree in marketing or related field.
• 3+ years of digital marketing / campaign management experience.
• Experience executing multi-channel digital campaigns (email, social, paid, web).

Responsabilités

• Execute integrated digital marketing campaigns across web, email, social media, paid media, webinars, tradeshows, and other digital channels.
• Manage HubSpot marketing activities, including campaign setup, emails, workflows, landing pages, segmentation, lists, lead nurturing programs, dashboards, reporting, and related marketing operations.
• Coordinate campaign launches by managing timelines, assets, stakeholders, messaging, and execution details to ensure campaigns are accurate, on schedule, and aligned with business priorities.
• Support website and content optimization through SEO analytics, SEM tactics, digital analytics, and compelling content that attracts, engages, and retains visitors.
• Maintain marketing data quality and lead management processes, including lead routing, lifecycle stages, segmentation, data hygiene, and lead nurturing support.
• Track, analyze, and report campaign performance using metrics such as lead volume, conversion rates, engagement, pipeline contribution, online performance trends, and overall campaign effectiveness.
• Optimize campaign strategy by identifying performance improvement opportunities and partnering with leadership to refine messaging, targeting, channel mix, and campaign approach.
• Collaborate cross‑functionally with Marketing leadership, Sales, Customer Success, Education, internal teams, and agency partners to align campaign execution, feedback loops, lead quality insights, and customer engagement outcomes with company goals.

Connaissances

Business acumen

Customer focus

Interpersonal skills

Decision making

Problem solving

Critical thinking

Communication

Project management

Organization

Data analysis

Formation

Bachelor's degree in marketing or related field

Outils

HubSpot

WordPress

GA4

Search Console

Looker Studio

Google Ads

Meta Ads

LinkedIn Ads

Description du poste

About Sprig Oral Health Technologies, Inc.

Sprig is an oral health technology company bringing the innovation today’s patients and professionals demand to pediatric dentistry. We do this because the next generation deserves next generation care.

Since we invented the pediatric Zirconia crown over a decade ago, we've continued to find better ways to apply tech to teeth. We are always working on new products, new educational programs and more environmentally friendly methods of manufacturing. Through this combination of innovation and education, we’re providing dental professionals with the technologies and techniques they need to grow their practices and deliver ever‑better care.

About the role

Sprig Oral Health Technologies is a leader in pediatric dental innovation, focused on delivering high‑quality, esthetic, and clinically superior restorative solutions. Our products are designed to improve patient outcomes and support dental practices nationwide. Our company works with pediatric dentists within the private practice, DSO, Hospital, and University space across the globe.

As we continue to grow, we are looking for a Digital Marketing Specialist who is passionate about driving results through digital marketing, marketing automation, and data‑driven decision‑making. If you enjoy building campaigns, optimizing performance, and collaborating across teams to make a measurable impact, we would love to hear from you.

Why Join Sprig

• Medical, dental, vision, and life insurance*
• 401(k) with company match*
• PTO (Paid Time Off)/Vacation Plan
• Nine paid holidays
• Employee Assistance Program with included mental health services
• Wellness program, onsite personal trainer, and optional lunchtime workouts
• A modern office near I-80 with free onsite parking

*A waiting period applies to some benefits.

Pay Range

• Starting base pay $70,000 - 85,000 to start annually, depending on experience and education.

Work Location and Schedule

• Onsite at our Rocklin, CA location.
• Full‑time 40 hours/week, Monday-Friday.

What you’ll do

The Opportunity

Sprig is seeking an experienced Digital Marketing Specialist to support the planning, execution, and optimization of multi‑channel digital marketing campaigns that drive lead generation, customer engagement, and pipeline growth. This role manages day‑to‑day HubSpot marketing administration and partners closely with Marketing leadership, Sales, Customer Success, Education, and external agency partners to ensure campaigns are launched accurately, on time, and in alignment with business priorities.

Responsibilities

• Execute integrated digital marketing campaigns across web, email, social media, paid media, webinars, tradeshows, and other digital channels.
• Manage HubSpot marketing activities, including campaign setup, emails, workflows, landing pages, segmentation, lists, lead nurturing programs, dashboards, reporting, and related marketing operations.
• Coordinate campaign launches by managing timelines, assets, stakeholders, messaging, and execution details to ensure campaigns are accurate, on schedule, and aligned with business priorities.
• Support website and content optimization through SEO analytics, SEM tactics, digital analytics, and compelling content that attracts, engages, and retains visitors.
• Maintain marketing data quality and lead management processes, including lead routing, lifecycle stages, segmentation, data hygiene, and lead nurturing support.
• Track, analyze, and report campaign performance using metrics such as lead volume, conversion rates, engagement, pipeline contribution, online performance trends, and overall campaign effectiveness.
• Optimize campaign strategy by identifying performance improvement opportunities and partnering with leadership to refine messaging, targeting, channel mix, and campaign approach.
• Collaborate cross‑functionally with Marketing leadership, Sales, Customer Success, Education, internal teams, and agency partners to align campaign execution, feedback loops, lead quality insights, and customer engagement outcomes with company goals.

What Success Looks Like

You will be successful in this role if you:

• Enjoy turning marketing strategy into action.
• Thrive in a collaborative, fast‑paced environment.
• Use data and analytics to guide decisions and improve performance.
• Are highly organized and able to manage multiple projects simultaneously.
• Take ownership and continuously look for ways to improve processes and results.

Qualifications

What you will bring

• Strong business acumen and a customer focused mindset
• Values mindset
• Strong interpersonal and teamwork orientation
• Decision making, problem solving, and critical thinking
• Excellent verbal and written communication skills
• Strong experience with campaign setup, workflows, landing pages, segmentation, dashboards, and reporting
• Ability to manage timelines, assets, stakeholders, and launch details
• Experience managing external agencies or vendors
• Strong project management and organizational abilities
• Ability to analyze marketing performance data and translate insights into action
• Bachelor's degree in marketing or related field.
• MUST have 3+ years of experience in digital marketing / campaign management
• Experience executing multi‑channel digital campaigns (email, social, paid, web)
• Strong hands‑on experience with HubSpot and WordPress
• Working knowledge of SEO, AEO, and digital analytics tools (GA4, Search Console, Looker Studio, etc.)
• Familiarity with paid media platforms (Google Ads, Meta Ads, LinkedIn Ads)
• Experience in B2B or healthcare‑related industries