Digital Marketing Strategist - Multi-Channel Growth

Sprig Oral Health Technologies Inc; Rocklin (CA); On-site; USD 70,000 - 85,000; Full time

Benefits offered by this job

Medical insurance

401(k) match

PTO

Holidays

EAP with mental health services

Wellness program

Onsite parking

Job summary

Sprig Oral Health Technologies, Inc. is seeking a Digital Marketing Specialist to drive multi‑channel campaigns, lead generation, and pipeline growth.

You will manage HubSpot marketing activities, collaborate with Marketing leadership, Sales, and external agencies, and optimize performance through data‑driven decisions. Key responsibilities include executing integrated campaigns, website/content optimization, data hygiene, and reporting.

Qualifications

• Bachelor's degree in marketing or related field.
• MUST have 3+ years of experience in digital marketing / campaign management.
• Experience executing multi-channel digital campaigns (email, social, paid, web).
• Strong hands-on experience with HubSpot and WordPress.
• Working knowledge of SEO, GA4, and digital analytics tools.

Responsibilities

• Execute integrated digital marketing campaigns across web, email, social media, paid media, webinars, tradeshows, and other digital channels.
• Manage HubSpot marketing activities, including campaign setup, emails, workflows, landing pages, segmentation, lists, lead nurturing programs, dashboards, reporting, and related marketing operations.
• Coordinate campaign launches by managing timelines, assets, stakeholders, messaging, and execution details to ensure campaigns are accurate, on schedule, and aligned with business priorities.
• Support website and content optimization through SEO analytics, SEM tactics, digital analytics, and compelling content that attracts, engages, and retains visitors.
• Maintain marketing data quality and lead management processes, including lead routing, lifecycle stages, segmentation, data hygiene, and lead nurturing support.
• Track, analyze, and report campaign performance using metrics such as lead volume, conversion rates, engagement, pipeline contribution, online performance trends, and overall campaign effectiveness.
• Optimize campaign strategy by identifying performance improvement opportunities and partnering with leadership to refine messaging, targeting, channel mix, and campaign approach.
• Collaborate cross-functionally with Marketing leadership, Sales, Customer Success, Education, internal teams, and agency partners to align campaign execution, feedback loops, lead quality insights, and customer engagement outcomes with company goals.

Skills

Campaign management

HubSpot

WordPress

SEO

Education

Bachelor's degree in marketing or related field

Tools

GA4

Looker Studio

Google Ads

Job description

Sprig Oral Health Technologies, Inc. is seeking a Digital Marketing Specialist to drive multi‑channel campaigns, lead generation, and pipeline growth.

You will manage HubSpot marketing activities, collaborate with Marketing leadership, Sales, and external agencies, and optimize performance through data‑driven decisions. Key responsibilities include executing integrated campaigns, website/content optimization, data hygiene, and reporting.