Senior Manager, Marketing San Francisco, CA

Sprig; San Francisco (CA); Hybrid; USD 180,000 - 230,000; Full time

Benefits offered by this job

Competitive Salary

Equity

401K Program

Medical, Dental, and Vision Benefits

FSA/HSA Benefits

$175/month Commuter Benefit

Additional Wellbeing Benefits

Flexible Paid Time Off

Paid Parental Leave

Professional Development Stipend

Hybrid Office Policy

Lunch and dinner daily

Company Sponsored Social Events

Job summary

Sprig, a fast-growing B2B SaaS company in San Francisco, is hiring a Senior Manager, Marketing to lead integrated marketing programs that generate enterprise pipeline and strengthen market presence. You’ll lead a small team across events, content, and campaigns, partnering with Sales, Customer Success, and Product to accelerate revenue growth.

You’ll own budgets, measure impact, and leverage AI-enabled tools to optimize execution in a fast-moving environment.

Qualifications

• 6+ years of B2B SaaS marketing experience with enterprise focus.
• Proven ability to generate pipeline and drive revenue growth.
• Experience leading marketing teams and programs.

Responsibilities

• Drive enterprise pipeline through integrated marketing programs.
• Lead integrated campaigns across events, content, digital channels.
• Own events strategy and execution including executive events.
• Lead and develop the marketing team with clear priorities.
• Partner with Sales to align investments with targets and deals.
• Translate product innovation into campaigns and customer stories.
• Measure program performance and optimize based on data.
• Manage budgets and external partners.

Skills

B2B SaaS marketing

Pipeline generation

Team leadership

Integrated marketing

Hands-on execution

Cross-functional collaboration

Prioritization & ownership

AI-enabled marketing

Job description

About Sprig

Sprig is building the AI-native successor to legacy survey tools, like Qualtrics, Medallia, and SurveyMonkey. We believe the future of experience research won’t be powered by slow, siloed platforms. It will be fast, intelligent, and deeply integrated into how modern teams build great products.

Our mission is to make deep customer understanding effortless and always on. With Sprig, product teams no longer guess. They know. We are creating a future where AI uncovers insights, accelerates workflows, and enables teams to deliver exceptional customer experiences in real-time.

Companies like Notion, Figma, Coinbase, and TripAdvisor already use Sprig to stay closer to their customers than ever before. We’re scaling quickly toward $100M ARR, launching new AI-powered capabilities, and expanding our impact across the world’s most innovative companies.

If you're energized by bold ideas, rapid growth, and the opportunity to redefine an entire category, we'd love to meet you.

About the Role

We're hiring a Senior Manager, Marketing to lead Sprig's integrated marketing programs and help accelerate our next stage of growth. Reporting directly to our Chief Revenue Officer, you'll own the planning and execution of marketing initiatives that generate enterprise pipeline, strengthen our market presence, and drive measurable business results.

You'll lead a small team across events, content, and campaigns, bringing together creative ideas, data-driven decision-making, and strong execution to build marketing programs that deliver results. This is a hands-on leadership role where you'll balance setting direction, developing your team, and rolling up your sleeves to get things done.

You'll partner closely with Sales, Customer Success, and Product to engage enterprise buyers, support revenue growth, and establish Sprig as the AI-native alternative to legacy research platforms.

As Sprig scales toward its next stage of growth and a future Series C, you'll have meaningful ownership, direct exposure to executive leadership, and the opportunity to help shape and scale our marketing engine.

This role is ideal for a builder and player-coach who thrives in a fast-moving environment, takes accountability for results, and is excited to make a significant impact at a growing B2B SaaS company.

This is a hybrid position requiring four days per week at our downtown San Francisco HQ, conveniently located near Montgomery BART.

Your Impact

• Drive enterprise pipeline. Own the planning, execution, and optimization of integrated marketing programs that generate qualified pipeline, engage target accounts, and support revenue growth.

• Lead integrated marketing campaigns. Develop and execute coordinated programs across field events, executive dinners, content, digital campaigns, and other channels to reach and convert enterprise buyers.

• Own our events strategy and execution. Lead high-impact customer and prospect experiences, including executive events, industry conferences, and Sprig's flagship Experience Research Summit, ensuring programs deliver measurable business value.

• Lead and develop the marketing team. Manage, coach, and develop a small team across events, content, and campaigns, establishing clear priorities, accountability, and a high bar for execution.

• Partner closely with Sales. Collaborate with Sales leadership and Account Executives to align marketing investments with target accounts, pipeline priorities, and opportunities to accelerate deals.

• Strengthen Sprig's market presence. Partner with Product and leadership to translate our product innovation and differentiation into compelling campaigns, customer stories, and thought leadership.

• Measure and optimize performance. Establish clear program goals, track marketing-sourced and influenced pipeline, evaluate campaign effectiveness, and use data to continuously improve results.

• Own marketing program budgets and resources. Prioritize investments, manage external partners and vendors, and allocate resources toward initiatives with the greatest potential business impact.

• Scale how marketing operates. Build repeatable processes, improve cross-functional coordination, and leverage AI and automation to increase the team's efficiency, creativity, and impact.

Your Strengths

• 6+ years of B2B SaaS marketing experience, including meaningful ownership of demand generation, integrated marketing campaigns, or field marketing programs targeting enterprise customers.

• Proven track record of generating pipeline. You've developed and executed marketing programs that contributed to measurable pipeline creation, opportunity progression, or revenue growth, and can clearly articulate your impact.

• Experience leading people and programs. You've managed or directly led marketing team members, set priorities, provided coaching, and maintained a high standard for execution.

• Strong integrated marketing expertise. You understand how events, content, digital campaigns, and account-based marketing work together to engage buyers and create pipeline.

• Hands-on execution mindset. You're equally comfortable developing a marketing plan, building a campaign, managing an event, reviewing content, and analyzing performance.

• Strong cross-functional collaborator. You build productive relationships with Sales, Product, and executive stakeholders, communicate clearly, and drive alignment across teams.

• Excellent prioritization and ownership. You can manage multiple initiatives, make thoughtful trade-offs, navigate ambiguity, and consistently deliver high-quality work.

• AI-forward and resourceful. You actively experiment with AI tools and new approaches to improve marketing execution, accelerate workflows, and increase impact.

Benefits & Perks

• Competitive Salary

• Competitive Employee Equity

• 401K Program

• Medical, Dental, and Vision Benefits

• FSA/HSA Benefits

• $175/month Commuter Benefit

• Additional Wellbeing Benefits

• Flexible Paid Time Off

• Paid Parental Leave

• Professional Development Stipend

• Hybrid Office Policy

• Lunch and dinner daily

• Company Sponsored Social Events

At Sprig, we pride ourselves on being a people-first company where your contributions matter and your impact is visible. We’ve been recognized as a Great Place to Work for three consecutive years and have also been named one of Fortune’s Best Workplaces in the Bay Area and one of Built In’s Best Places to Work.

Our Commitment to Diversity and Inclusion

We prioritize diversity within our team and value different perspectives, educational backgrounds, and life experiences. We encourage people from underrepresented backgrounds to apply.

Employee Pay Disclosure

The OTE range for this full-time position is $180,000 - 230,000 + Equity + Benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all locations (San Francisco, CA; New York, NY). Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Please note that the compensation details listed in postings reflect the base salary only, and do not include equity or benefits.