Paid Digital Marketing

Zinda Law Group, PLLC; Austin (TX); On-site; USD 65,000 - 95,000; Full time

Benefits offered by this job

Health insurance

Comprehensive benefits

Room to grow

Job summary

Zinda Law Group is seeking a Paid Digital Specialist to own our paid advertising strategy and help us reach people who need us most. You’ll manage campaigns, optimize spend, and provide leadership with clear performance insights.

You’ll drive search and social initiatives, collaborate with leadership on brand strategy, and ensure ROI/ROAS improvements through data-driven decisions in a fast-paced environment.

Qualifications

• Proficiency in Google Ads, Google Analytics, Google Search Console, and Meta Ads.
• Proven experience managing large-scale PPC campaigns.
• Strong analytical mindset with problem-solving and project management skills.
• Detail-oriented, deadline-driven in a fast-paced environment.
• Clear, confident communicator when presenting to leadership.

Responsibilities

• Build, manage, and scale paid search campaigns across Google Ads and beyond.
• Conduct deep keyword research to maximize budget efficiency and ROI/ROAS.
• Monitor and optimize campaign metrics via Google Analytics for peak performance.
• Produce weekly performance reports for leadership.
• Collaborate with cross-functional teams on brand strategy and vendor relationships.

Skills

Google Ads

Google Analytics

Google Search Console

Meta Ads

PPC

Data analysis

Reporting

Communication

Project management

Education

Bachelor's degree in Marketing, Business, or related field

Tools

Excel

Job description

Paid Digital Specialist

About The Role

Are you a data-driven digital marketer who loves turning ad spend into real results? Do you geek out over campaign performance, live inside Google Ads, and know how to make every dollar work harder? If so, we want you on our team.

Zinda Law Group is looking for a Paid Digital Specialist who's ready to own our paid advertising strategy and help us reach the people who need us most. This is a high-visibility role where your work directly impacts the firm's growth — and you'll have the support, resources, and creative freedom to do it right.

What You'll Do

Paid Search & Campaign Management

• Build, manage, and scale paid search campaigns across Google Ads and beyond.
• Conduct deep keyword research to maximize budget efficiency while hitting traffic, conversion, and ROI/ROAS goals.
• Monitor, analyze, and optimize campaign metrics via Google Analytics to ensure peak performance at all times.
• Produce clear, actionable weekly performance reports for leadership.
• Make strategic recommendations on keyword expansion and budget prioritization.

Paid Social

• Execute and manage paid social media campaigns that drive qualified traffic and conversions.
• Stay ahead of platform trends and algorithm changes to keep our campaigns competitive.

Cross-Functional Contributions

• Manage individual and team projects with a high degree of ownership and accountability.
• Collaborate with leadership on long-term brand strategy and positioning.
• Build and maintain relationships with vendors while staying current on the latest in paid advertising.

What We're Looking For

Minimum Requirements

• Proficiency in Google Ads, Google Analytics, Google Search Console, and Meta Ads.
• Proven experience managing large-scale PPC campaigns.
• Strong analytical mindset with sharp problem-solving and project management skills.
• Detail-oriented, deadline-driven, and able to thrive in a fast-paced environment.
• Clear, confident communicator — comfortable presenting to and interacting with executive leadership.

Bonus Points

• Bachelor's degree in Marketing, Business, or a related field.
• Previous experience in a law firm or legal marketing environment.

Why Zinda?

• Competitive compensation tied to performance and impact.
• Health insurance and comprehensive benefits.
• A collaborative, energetic team that celebrates wins and learns from losses.
• Room to grow — we promote from within and reward initiative.

Zinda Law Group is an equal opportunity employer. Reasonable accommodations will be made for individuals with disabilities.