Marketing Director

Ascendion; Los Angeles (CA); On-site; USD 150,000 - 200,000; Full time

Job summary

Ascendion seeks a Senior PPC / Paid Digital Marketing Specialist to own the online advertising and lead generation strategy for a law firm in Los Angeles. The ideal candidate has hands-on paid search experience for high-volume legal practice and a proven ability to drive qualified leads and new client acquisition.

Responsibilities include managing Google Ads campaigns, optimizing budgets for ROI, conducting keyword research, analyzing CPC/CPL/conversions, and collaborating with intake and

Qualifications

• 5+ years of hands-on PPC / paid digital advertising experience.
• Personal injury law firm experience strongly preferred.
• Demonstrated experience managing significant paid advertising budgets.
• Strong knowledge of Google Ads, Google Analytics/GA4 and conversion tracking.

Responsibilities

• Manage and optimize PPC campaigns across Google Ads and other digital advertising platforms
• Develop and execute paid search strategies focused on generating qualified personal injury leads
• Manage advertising budgets and optimize spend for maximum ROI
• Conduct keyword research, competitive analysis, bid management and campaign optimization
• Monitor and analyze CPC, CPL, conversion rates, cost per acquisition and overall campaign performance
• Track leads from initial click through intake and signed case
• Develop and test landing pages, ad copy, keywords and targeting strategies
• Identify opportunities to improve lead quality and reduce acquisition costs
• Work closely with intake, marketing and leadership teams to improve overall lead conversion
• Provide regular reporting and recommendations to firm leadership
• Stay current on Google Ads, paid search, SEO/SEM, analytics and digital advertising trends

Skills

PPC

Lead generation

Budget management

Analytics GA4

Conversion tracking

ROI optimization

Communication

Tools

Google Ads

GA4 / Analytics

Bid management

Landing pages

Job description

A well-established and growing law firm is seeking a Senior PPC / Paid Digital Marketing Specialist to take ownership of its online advertising and lead-generation strategy.

The ideal candidate will have hands-on experience managing paid search and digital advertising for a personal injury law firm or other high-volume legal practice. This is an opportunity to play a key role in driving qualified leads and new client acquisition.

Responsibilities:

• Manage and optimize PPC campaigns across Google Ads and other digital advertising platforms


• Develop and execute paid search strategies focused on generating qualified personal injury leads


• Manage advertising budgets and optimize spend for maximum ROI


• Conduct keyword research, competitive analysis, bid management and campaign optimization


• Monitor and analyze CPC, CPL, conversion rates, cost per acquisition and overall campaign performance


• Track leads from initial click through intake and signed case


• Develop and test landing pages, ad copy, keywords and targeting strategies


• Identify opportunities to improve lead quality and reduce acquisition costs


• Work closely with intake, marketing and leadership teams to improve overall lead conversion


• Provide regular reporting and recommendations to firm leadership


• Stay current on Google Ads, paid search, SEO/SEM, analytics and digital advertising trends

Qualifications:

• 5+ years of hands-on PPC / paid digital advertising experience


• Personal injury law firm experience strongly preferred


• Demonstrated experience managing significant paid advertising budgets


• Strong knowledge of Google Ads, Google Analytics/GA4 and conversion tracking


• Experience with call tracking, lead attribution and conversion optimization


• Strong analytical and problem-solving skills


• Ability to understand the relationship between advertising spend, lead quality and signed cases


• Proven track record of improving campaign performance and ROI


• Strong communication skills and ability to work independently

Preferred:

• Previous in-house experience with a personal injury law firm


• Experience advertising in highly competitive legal markets


• Experience managing Google Local Services Ads, Meta Ads and/or other paid media channels


• Experience tracking campaigns through the complete lead-to-client acquisition funnel
  

  Compensation

  
  

  The anticipated salary range for this position is $150,000–$200,000 plus bonus and a comprehensive benefits package. Final compensation will be based on experience, technical expertise, education, and overall qualifications.